Osram Super Bright Light Bulbs: Ghost stories

Advertising Agency: Saatchi & Saatchi South Africa
Executive Creative Director: Mick Blore
Creative Director: Liam Wielopolski
Art Director: David Reid
Copywriter: Steve Anderson
Photographer: Chris Saunders


a2o's picture
139 pencils

The entire campgn is too much...

Sorry neither its funny... nor its brillient...

typical case of conversion of right strategy (Brightness of the product) in a wrong way... in fact technically speaking even strategy seems to be wrong from a perticular perspective!!

At the end of the day Brand Orchestration Programme should contribute either towards Brand Building / Strengthening activity or Product selling enhancement exercise as per predefined Brand Strategy doc...

john doe's picture
john doe
1571 pencils

totally agree.

big.ryn's picture
25 pencils

funny..i like it

pankajadsoftheworld's picture
433 pencils

very good ad...i first thought that this would be a "done" ad, but its not, i like the originality of situation here, i understand it must be difficult to find a series of ads with same grace, well this one is really nice, but other two not up to the mark.

FlyingDogs's picture
968 pencils


All ears's picture
All ears
233 pencils

Well done guys this is absolutely awesome.

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