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Osram: Nightbreaker
Fight the night.
Advertising Agency: Springer & Jacoby, Germany
Creative Directors: Thomas Knobloch, Tobias Stutznäcker
Art Directors: Sven Klasen, Stepan Hrabec, Fabian Hinzer
Copywriter: Toni Selzer
Photographer: Anatol Kotte
Published: August 2007
Comments
finally: nice. :)
It's a great visual, powerful, the "power-breaking" bulbs, but ... "strong" ?!?
Strong as in flooding, or penetrating or...?
"Strong" comes across like a wet flannel.
just like energizer campain...
True, that's what I was thinking, very similar visual. But this has been published earlier as it says underneath.
sweet. now i can ram stuff with my car.
hahaha.
White Lights Hands are so used nowadays, but they are ok. Forgiven.
Just dont use them anymore.
Realy nice.
Duh?? Energizer, ??...LOL.
whats new. have seen the whole enegizer campaign, huh:
makes no sense.. looks like it causes crashes
Exactly. Hit the guy driving towards you in the eye with a really blinding strong light.
this was my exact reaction too - and i'd bet anyone who's ever faced the annoyance of overly bright headlights will react the same way
drive on high beam and blind the oncoming guys? plus it has been done done...
* * * * *
done, done? energizer came up later
Oh cmon guys, this is embarassing. S&J is so dead...
* * * * *
why?
bloody 'ell...it's awful
Well, the idea is totally mediocre, the art direction is terrible - the whole piece looks like a really cheesy early 80s B-to-B ad to me. Wouldn't bother if it was from Mumbai or India or whatever. But S&J?!!
Well, the great days are over, aren't they?
Nice....
<<.... Method in Madness ....>>
"fight the night"!!!!
is that all the juice that can come out of a GERMAN brain!! common, I believe you can do much better than that.
the graphics are just ok
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