OSO Cling Wrap: Salmon

Separate is best.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Tim Green
Copywriter: Tim Cairns
Typographer: Jay Young
Photographer: George Scott
Retoucher: Dennis Monk


chunkdude's picture
31 pencils

i dont understand this at all.

ivan's picture

Food items that don't go together are mixed up. Suggesting if you don't wrap each individually, it will taste like this mess.

Ivan Raszl, admin of AotW

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

That's a hell of a stretch. Is that even why people buy cling wrap? To separate food?

thirty6chambers's picture
1464 pencils

the main purpose is to of course keep food fresh but keeping the flavor contained could be another selling point.

ackattak's picture
396 pencils

I agree. It took me a long time to figure these out. That should never be the case for ads that try to be as clean and simple as these.

kusseejner's picture
242 pencils

I thought that the idea with cling wrap was to keep things fresh? For storage, I have come up with the trick of using different plates. Besides, with all the molecular fusion food that's around now, this dish could be real (and possibly expensive).

chunkdude's picture
31 pencils

yeah as much as its "Suggesting if you don't wrap each individually, it will taste like this mess.", i think its safe to say most people dont cram random foods onto one plate with each other for storage and that generally things are separated.
i dont like these ads at all, i think the insight is really lacking. this might work better for baking soda

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Y'all don't know what you're talking about!
I mean, have you ever tried grilled salmon over a bed of gummi worms? I mean, HAVE YOU??? Frosted sour gummi worms are the BEST!!

doworkson's picture
242 pencils

i totally hate when people do this, but i gotta do it... this idea has been done a million times in a million books.

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