Advertisement

Bruised, 3

Agency: 
Published/Aired: 
December 2012
Description: 

Targeting hardcore downhill skiers & snowboarders who know the t-bar is a pain in the ass, this campaign promotes the new six seat chair lift and ran in Norwegian ski- and snowboard-magazines.

The T-bars are history. Introducing the new six-seat ski lift.

Advertising Agency: Anti Inc, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville

Comments (7)

Log in or register to post comments

Highest Rated

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

The bum is the ad and what comes out of the bum is the idea...

kleenex's picture
kleenex
Activity Score 43505

You have got to be kidding me!!?!?!?!

Tom Megginson's picture
Tom Megginson
Activity Score 548

They get attention, speak to a real issue, and do it simply. I like them.

morse's picture
morse
Activity Score 17364

This works well and it's based on a good insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vanderleun's picture
vanderleun
Activity Score 71

It's crappy and makes people think of shit.

SayWhat's picture
SayWhat
Activity Score 63

You rating 1. Average: 3 (15 votes)...fair enough?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

a bit infantile concept and weak art direction. type is extremely unappealing.

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

The bum is the ad and what comes out of the bum is the idea...

Advertisement