Oslo Winterpark: Bruised, 3

The T-bars are history. Introducing the new six-seat ski lift.

Targeting hardcore downhill skiers & snowboarders who know the t-bar is a pain in the ass, this campaign promotes the new six seat chair lift and ran in Norwegian ski- and snowboard-magazines.

Advertising Agency: Anti Inc, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville

December 2012


kleenex's picture
40708 pencils

You have got to be kidding me!!?!?!?!

Tom Megginson's picture
Tom Megginson
548 pencils

They get attention, speak to a real issue, and do it simply. I like them.

morse's picture
17002 pencils

This works well and it's based on a good insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vanderleun's picture
71 pencils

It's crappy and makes people think of shit.

SayWhat's picture
63 pencils

You rating 1. Average: 3 (15 votes)...fair enough?

Nike Diesel's picture
Nike Diesel
13431 pencils

a bit infantile concept and weak art direction. type is extremely unappealing.

Spoonfeederxxx11's picture
184 pencils

The bum is the ad and what comes out of the bum is the idea...

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