Oslo Winterpark: Bruised, 3

The T-bars are history. Introducing the new six-seat ski lift.

Targeting hardcore downhill skiers & snowboarders who know the t-bar is a pain in the ass, this campaign promotes the new six seat chair lift and ran in Norwegian ski- and snowboard-magazines.

Advertising Agency: Anti Inc, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville
Published: December 2012

7 comments

kleenex's picture
kleenex
29454 pencils

You have got to be kidding me!!?!?!?!

Tom Megginson's picture
Tom Megginson
517 pencils

They get attention, speak to a real issue, and do it simply. I like them.

morse's picture
morse
16007 pencils

This works well and it's based on a good insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vanderleun's picture
vanderleun
71 pencils

It's crappy and makes people think of shit.

SayWhat's picture
SayWhat
63 pencils

You rating 1. Average: 3 (15 votes)...fair enough?

Nike Diesel's picture
Nike Diesel
13389 pencils

a bit infantile concept and weak art direction. type is extremely unappealing.

Spoonfeederxxx11's picture
Spoonfeederxxx11
186 pencils

The bum is the ad and what comes out of the bum is the idea...

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