Oslo Winterpark: Bruised, 2

The T-bars are history. Introducing the new six-seat ski lift.

Targeting hardcore downhill skiers & snowboarders who know the t-bar is a pain in the ass, this campaign promotes the new six seat chair lift and ran in Norwegian ski- and snowboard-magazines.

Advertising Agency: Anti Inc, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville
Published: December 2012

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3 comments

andylefty's picture
andylefty
4533 pencils

Im not a skier so this is wasted on me. Type is a bit crap though.

morse's picture
morse
15028 pencils

Ouch. Good campaign though!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jackbr's picture
Jackbr
1362 pencils

Deja vu...first idea.

Jack

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