Oslo Winterpark: Bruised, 1

The T-bars are history. Introducing the new six-seat ski lift.

Targeting hardcore downhill skiers & snowboarders who know the t-bar is a pain in the ass, this campaign promotes the new six seat chair lift and ran in Norwegian ski- and snowboard-magazines.

Advertising Agency: Anti Inc, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville
Published: December 2012