OSIM Sona Pillow: Kung Fu
Quality sleep makes everything easy.
Advertising Agency: JWT Hong Kong
Creative Directors: Steven Lee, Timothy Chan, Ming Chan
Art Directors: Ben Ling, Ming Chan
Copywriters: Timothy Chan, Jessie Fung
Illustrator: S Kwan
Photographer: William So
Print Production: Jimmy Pong
Published: September 2009
Comments
these are awesome,
and this is definitely the best one!
bit forced if you ask me
@Wordnerd, May be i could be wrong to understand it. Can you please tell me how it is "bit forced". plz
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
this is about a pillow. so the actual message is 'better sleep, so you are more concentrated when awake'
and it's showing people doing amazing stuff while sleeping. it doesn't look like quality sleep, it doesn't look comfortable.
if this was a campaign that f.e. was selling tapes to learn stuff while you sleep it'd be perfect. but for a pillow it feels forced. you know what i mean? i can't explain better it's just feeling 'a bit forced'.
cheers
I totally agree, they are mixing the two thing in one cool visual but this way the logic fails.
in my opinion they are trying to saying that if wont sleep properly (owing to uncomfortable mattress) you might fall asleep while doing anything
perhaps copy work better in native language, as it seems lost in translation
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~ Quite obviously, I have gathered no moss ! ~
hm, yeah, that would make sense with a totally different copy
Jest Pass
Osim and pillow!
Could have just put Osim logo on a pillow i think everybody will get the idea better~
The chinese slogan can easily change to a rhyme like - nothing is impossible with good sleep, but now it says - sleep well and nothing is impossible.
Wordnerd you're so spot on... was looking at the ads, looking at the comments, looking back at the ad thinking, what am I missing here? That don't look like a rejuvenated person - someone is sleeping on the job as they've had a rubbish sleep....
Did someone say? hyahhhh!!!!?
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Fantastic. Beautifully executed. Simple. Straight forward.