Osim: Kung Fu

Quality sleep makes everything easy.

Advertising Agency: JWT Hong Kong
Creative Directors: Ming Chan
Art Directors: Ming Chan
Copywriters: Timothy Chan, Jessie Fung
Illustrator: S Kwan
Photographer: William So
Print Production: Jimmy Pong

September, 2009


Guest's picture

these are awesome,
and this is definitely the best one!

Wordnerd's picture
6692 pencils

bit forced if you ask me

munirgee's picture
454 pencils

@Wordnerd, May be i could be wrong to understand it. Can you please tell me how it is "bit forced". plz

Wordnerd's picture
6692 pencils

this is about a pillow. so the actual message is 'better sleep, so you are more concentrated when awake'
and it's showing people doing amazing stuff while sleeping. it doesn't look like quality sleep, it doesn't look comfortable.

if this was a campaign that f.e. was selling tapes to learn stuff while you sleep it'd be perfect. but for a pillow it feels forced. you know what i mean? i can't explain better it's just feeling 'a bit forced'.


rolling.stone's picture
2740 pencils

in my opinion they are trying to saying that if wont sleep properly (owing to uncomfortable mattress) you might fall asleep while doing anything

perhaps copy work better in native language, as it seems lost in translation


~ Quite obviously, I have gathered no moss ! ~

Parthasarathi's picture
3 pencils

Jest Pass

Dadaism's picture
161 pencils

Osim and pillow!

Could have just put Osim logo on a pillow i think everybody will get the idea better~

The chinese slogan can easily change to a rhyme like - nothing is impossible with good sleep, but now it says - sleep well and nothing is impossible.

Migzter13's picture
973 pencils

Did someone say? hyahhhh!!!!?

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

thedesignaddict's picture
5403 pencils

Fantastic. Beautifully executed. Simple. Straight forward.

skuakrat's picture
58 pencils

I can't see the pillow!!

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

Log in or register to post comments