Osim Foot Massager: Key

Advertising Agency: EURO RSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Photographer: Kenny Chai
Retoucher: Patrick Ling
Copywriter: Kevin Vijaya

31 comments

reject_subject's picture
reject_subject
209 pencils

Why I don't get it?

triqaziz's picture
triqaziz
133 pencils

This is a nice ad. your feet get tired when you stair up for 10 or more floors. and suddenly at top you droped your keys down, so now if you have a foot massanger than you should not care about it because you have energy to get it back from ground floor as well. 1st of all there was no need to ad a line there but i think that might be good if they wrote something like " foget it " or " who cares "
anyhow a good approach

tioman's picture
tioman
3 pencils

Advertising Agency: EURO RSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Art Director: Toe Lee Ooi
Copywriter: Kevin Vijaya
Photographer: Kenny Chai
Retoucher: Patrick Ling

JAGGY's picture
JAGGY
1382 pencils

When you are tired with the tiredness that comes from going all the way down to hell, i.e. ground floor when you have reached almost the top and you key drops down.

Imagery is good, too. Communicates the deepness of relief, whatever.

Jaggy, MICA Ahmedabad

Olafski001's picture
Olafski001
1193 pencils

got that too
funny idea, wrong client

emailamitpoddar's picture
emailamitpoddar
16 pencils

This is set in the early 1800s when elevators were not around.
But foot massagers were around the corner.
And mommy why is our house like a spring coil ?

ADebutant's picture
ADebutant
266 pencils

Should be for Hover Round or something ;)

"Our factories make cosmetics. We sell hope." -M.Factor

dcgroppo's picture
dcgroppo
239 pencils

Terrible place to live with all those stairs... better get that foot crap thing...

sloppy4's picture
sloppy4
1494 pencils

i'd hate to be in lobby.

theanc's picture
theanc
2781 pencils

I don't get it at first but then I found it very cool.

http://augustocorreia.carbonmade.com

Artist's picture
Artist
27 pencils

nice... on second thought :)

RM's picture
RM
419 pencils

Hey it doesn't even need the damn key

haha_p's picture
haha_p
29 pencils

I'Can new key very easy ....... not insignt

Schizzy's picture
Schizzy
203 pencils

I can't understand what you've just written, so correct me if I'm wrong. Are you saying that you can make a new key easily?

fifthbullet's picture
fifthbullet
188 pencils

this is the most hilarious comment i ever see. absolute no-brainer!!

raverus's picture
raverus
1476 pencils

no no...wrong.

Geimima's picture
Geimima
815 pencils

energy drink

life is a playground

fifthbullet's picture
fifthbullet
188 pencils

too experted for energy drinks, i personally like the way it is.

thirampong's picture
thirampong
21 pencils

Great! I feel tired now, can I have one?

thirampong's picture
thirampong
21 pencils

thumbs up!

Ant's picture
Ant
64 pencils

absolutely arrresting

mishkaa's picture
mishkaa
296 pencils

interesting visual, great refershing idea for such a product.........

esteb's picture
esteb
673 pencils

Like the visual.

Writer's picture
Writer
129 pencils

Nice visual and thought... thumbs up :)

Saatchi Makak's picture
Saatchi Makak
246 pencils

Thumbs down

strongbone's picture
strongbone
107 pencils

goooooooooooooooood.

Underdose's picture
Underdose
132 pencils

Key would be a bit far, nice idea btw..

Guest commenter's picture
Guest commenter

Nice

Guest's picture
Guest

This visual contains too many layers of understanding. Try being more single minded. Not a very good idea.

Guest's picture
Guest

Gosh.... Its a Foot Massager...plus neverending staircase... Got it?

Guest's picture
Guest

nice work!

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