Osim Foot Massager: Key

Osim Foot Massager: Key

Advertising Agency: EURO RSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Photographer: Kenny Chai
Retoucher: Patrick Ling
Copywriter: Kevin Vijaya

Your rating: None Average: 6.6 (17 votes)

Comments

Submitted by reject_subject on Thu, 2008-05-08 06:33.

Why I don't get it?

triqaziz's picture
Submitted by triqaziz on Fri, 2008-05-09 05:09.

This is a nice ad. your feet get tired when you stair up for 10 or more floors. and suddenly at top you droped your keys down, so now if you have a foot massanger than you should not care about it because you have energy to get it back from ground floor as well. 1st of all there was no need to ad a line there but i think that might be good if they wrote something like " foget it " or " who cares "
anyhow a good approach
Tariq Aziz

Submitted by tioman on Thu, 2008-05-08 06:40.

Advertising Agency: EURO RSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Art Director: Toe Lee Ooi
Copywriter: Kevin Vijaya
Photographer: Kenny Chai
Retoucher: Patrick Ling

Submitted by JAGGY on Thu, 2008-05-08 06:40.

When you are tired with the tiredness that comes from going all the way down to hell, i.e. ground floor when you have reached almost the top and you key drops down.

Imagery is good, too. Communicates the deepness of relief, whatever.

Olafski001's picture
Submitted by Olafski001 on Thu, 2008-05-08 06:52.

got that too
funny idea, wrong client

- Here I should have written something smarter -

Submitted by emailamitpoddar on Thu, 2008-05-08 07:43.

This is set in the early 1800s when elevators were not around.
But foot massagers were around the corner.
And mommy why is our house like a spring coil ?

abhishake.das's picture
Submitted by abhishake.das on Fri, 2008-05-09 00:21.

LOL. That's insightful and funny.

life's got just one figure of speech.....irony!

Submitted by creative180 on Thu, 2008-05-08 09:28.

Should be for Hover Round or something ;)

"Our factories make cosmetics. We sell hope." -M.Factor

Submitted by dcgroppo on Thu, 2008-05-08 09:55.

Terrible place to live with all those stairs... better get that foot crap thing...

Submitted by sburns4 on Thu, 2008-05-08 13:24.

i'd hate to be in lobby.

Submitted by theanc on Thu, 2008-05-08 15:18.

I don't get it at first but then I found it very cool.

http://augustocorreia.carbonmade.com

Submitted by Artist on Thu, 2008-05-08 15:23.

nice... on second thought :)

Submitted by RM on Thu, 2008-05-08 19:26.

Hey it doesn't even need the damn key

Submitted by haha_p on Thu, 2008-05-08 19:58.

I'Can new key very easy ....... not insignt

Submitted by Schizzy on Thu, 2008-05-08 22:50.

I can't understand what you've just written, so correct me if I'm wrong. Are you saying that you can make a new key easily?

Submitted by fifthbullet on Fri, 2008-05-09 00:19.

this is the most hilarious comment i ever see. absolute no-brainer!!

criticize is way easier than create. use more brain.

Submitted by raverus on Thu, 2008-05-08 20:33.

no no...wrong.

Submitted by ewuin on Thu, 2008-05-08 22:05.

energy drink

Submitted by fifthbullet on Fri, 2008-05-09 00:19.

too experted for energy drinks, i personally like the way it is.

criticize is way easier than create. use more brain.

Submitted by thirampong on Fri, 2008-05-09 00:33.

Great! I feel tired now, can I have one?

Submitted by thirampong on Fri, 2008-05-09 00:42.

thumbs up!

Submitted by Ant on Fri, 2008-05-09 02:20.

absolutely arrresting

Submitted by mishkaa on Fri, 2008-05-09 03:14.

interesting visual, great refershing idea for such a product.........

Submitted by esteb on Fri, 2008-05-09 03:26.

Like the visual.

Submitted by Writer on Fri, 2008-05-09 08:09.

Nice visual and thought... thumbs up :)

Submitted by Saatchi Makak on Fri, 2008-05-09 10:07.

Thumbs down

Submitted by strongbone on Sun, 2008-05-11 13:01.

goooooooooooooooood.

Underdose's picture
Submitted by Underdose on Sat, 2008-05-24 13:38.

Key would be a bit far, nice idea btw..