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Flu

Agency: 
Published/Aired: 
July 2013
Description: 

Print advertisment created by TBWA, Israel for Oscillococcinum, within the category: Health.

Flu wearing you out?

Advertising Agency: Yehoshua \ TBWA, Tel Aviv, Israel
Creative Director: Gil Goren
Art Director: Roee Davidson
Copywriter: Elran Levy
Photoshop Artist: Assaf Massoud
Executive Client Director: Eynav Sagiv
Account Executive: Natalie Mor

Comments (4)

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Highest Rated

Lazarus's picture
Lazarus
Activity Score 1536

No connection to the dress. Or is it something only Israeli's will understand?

certaintly's picture
certaintly
Activity Score 3994

why are they showing us a dress?

kleenex's picture
kleenex
Activity Score 47563

The word wearing is in the copy.....

certaintly's picture
certaintly
Activity Score 3994

so? that's not enough.

if it were a wedding dress and it made some kind of connection to how stressful planning a wedding can be for the wife, then yes.

but just "wearing" isnt enough, it's completely superficial and pointless.

Lazarus's picture
Lazarus
Activity Score 1536

No connection to the dress. Or is it something only Israeli's will understand?

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