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18 comments

mojo's picture
mojo
8 pencils

mojo jojo

i don't get this one...what's the relation between zidane and taking away my sleeping??

Marcus Saulnier's picture
Marcus Saulnier
6 pencils

Zidane sent the Brazilians to home in the last World Cup.

ivanlim's picture
ivanlim
262 pencils

simple.
it's about the world cup.
zidane got sent off for the head butt.
that cost france the cup.

deep_tracy's picture
deep_tracy
588 pencils

are these names of men? and a woman is sleeping with all of them? what a slut.

ivanlim's picture
ivanlim
262 pencils

sheesh.
i can't believe u guys don't know football.

slim's picture
slim
1047 pencils

This campaign ranges from the illogical (this one) to the totally insensitive (Sept 11).

I'd like to just say right here and now that using people's suffering, beit a war, famine, genocide, or natural disaster, to flog products is WRONG.

PeteHH's picture
PeteHH
202 pencils

Good thought, but the execution is a bit lame. Way too "serious" if you ask me. Would've been much better with more fun in the game.

salamandos's picture
salamandos
1947 pencils

I like it - both idea and minimalistic execution.

the.adnerd's picture
the.adnerd
160 pencils

LOVE IT! congratulations

theassailante's picture
theassailante
234 pencils

since when did zidane become a woman sleeping with lots of men?
what a dumbass...

ianra23's picture
ianra23
8 pencils
Desi's picture
Desi
1052 pencils

"There is always something that takes away your sleep. Choose your mattress well."

Isn't that like holding your nose from the back of your head? An Indian saying.
'

the.adnerd's picture
the.adnerd
160 pencils

thought more about it and i actually really adore this campaign.

it's as simple and sharp minded as that, you know which one, brisley campaign. frikin fantastic.

yo slim, you up there, relax, read what it's saying. sept 11... things one really looses sleep over. silly.

slim's picture
slim
1047 pencils

I'm generally a relaxed person, adnerd, but when I come across an ad which uses one of the greatest man-made tragedies in modern history to sell mattresses, forgive me for getting a little agitated. Looking at the comments below the s11 execution, it appears I'm not the only one.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

I agree with the.adnerd. More I think of the campaign, more I like. It may be offensive to some of us, but only if one chooses to take that point of a view. To a Brazilian, it's not even close being an offensive ad, the one about 911.

Now think about it. Nazis for the Germans, 911 for the Americans, Hiroshima for the Japanese, tsunamies for the Thais, just name it. All of us do have subjects that are painful, and therefore should be handled carefully. However, if the campaign doesn't hurt the aimed public, I don't see the problem.

This campaign isn't trying to make fun of the chosen situations. It's actually fairly serious and makes you think.

bdicelio's picture
bdicelio
9 pencils

very good!

Marcus Saulnier's picture
Marcus Saulnier
6 pencils

I guess, Tero, the guy above, got the picture.
The campaing objective is not to make fun, most of the situations are serious.
The campaing objective is to make think.
All the exposed situations could somehow make people loose their sleep.
And the Art Direction isn't funny because it wasn't what we want to convey.

brainspun's picture
brainspun
2 pencils

awesome.
the best part is how they have maintained the campaign look.

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