King size mattresses. Much more mattress.
Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Director: Felipe Gomes
Copywriter: Leonardo Bartoli
Published: 2007
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10 Comments
I'd expect more from 3 (!) creative directors.
this is a product that offers so much better and more interesting solutions.
overused visual as well.
could be done more with the text lines. too bad.
This Ad made me want to sleep. Old idea, terrible execution. Student work.
yeah, but the packshot is kinda cool.
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The Prozac Republic®
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The Prozac Republic®
wow, boring
I really like this idea, the only thing i would say is that i've never thought, 'hey, my mattress is too small', i'd probably be looking for a more comfortable one. Strategy aside, it's a strong execution.
Subjectivity, discuss.......
Big mattress= big room... sounds like an easy idea, isn't it?
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Advertising pass, pasta remain...
I agree. Kinda first degree. Plus using a blueprint to represent big/important seems very deja vu.
old
This mattress ad almost put me to sleep.