There is always something that takes away your sleep. Choose your mattress well.
Agency: Giovanni+DraftFCB, Rio de Janeiro, Brasil
Creative Director: Adilson Xavier, Cristina Amorim and Fernando Barcellos
Art director: Marcus Saulnier
Copywriter: Fábio Penedo
Illustrator: Marcus Saulnier
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12 Comments
...lame and insensitive.
... & too many white space for selling mattress
Give Me a Hell Yeah!!!
totally agree. 911 is always a touchy subject.
yeah this is bad form.
...too much white space for selling mattresses???? what?
www.ashlandic.com
I agree with both addyong & ivan.
People won't know it's about mattresses.
i dont like this ad either...but for me the issue doesnt lie with people not realizing its an ad for mattresses. for one, the tag tells you its for a mattress. also, what does too much white space have to do with effectively selling a mattress?? lastly, this is a brazilian company...none of the above users are brazilian...perhaps brazilians would recognize the Ortobom brand by name...like a sealy or a simmons is easily recognizable by an american.
www.ashlandic.com
since when did white space in an ad become a deterent for the purchasing of mattresses?
i didnt get that either....
www.ashlandic.com
cheap, easy.
How much white space i need to sell mattresses?
i missing Fernando Campos (ex-creative director of Giovanni(now)+DraftFCB).
The new creative direction just seems like "lost".
out of the box copy & very pinpointed.......gr8 job