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12 comments

whitespace's picture
whitespace
1953 pencils

...lame and insensitive.

addyong's picture
addyong
155 pencils

... & too many white space for selling mattress

ivanlim's picture
ivanlim
262 pencils

totally agree. 911 is always a touchy subject.

the_ashlands's picture
the_ashlands
1394 pencils

yeah this is bad form.

...too much white space for selling mattresses???? what?

comingsoon's picture
comingsoon
117 pencils

I agree with both addyong & ivan.
People won't know it's about mattresses.

the_ashlands's picture
the_ashlands
1394 pencils

i dont like this ad either...but for me the issue doesnt lie with people not realizing its an ad for mattresses. for one, the tag tells you its for a mattress. also, what does too much white space have to do with effectively selling a mattress?? lastly, this is a brazilian company...none of the above users are brazilian...perhaps brazilians would recognize the Ortobom brand by name...like a sealy or a simmons is easily recognizable by an american.

theassailante's picture
theassailante
234 pencils

since when did white space in an ad become a deterent for the purchasing of mattresses?

the_ashlands's picture
the_ashlands
1394 pencils

i didnt get that either....

wgeddes's picture
wgeddes
298 pencils

cheap, easy.

Mantufayo's picture
Mantufayo
580 pencils

How much white space i need to sell mattresses?

sold's picture
sold
3219 pencils

i missing Fernando Campos (ex-creative director of Giovanni(now)+DraftFCB).
The new creative direction just seems like "lost".

Guest's picture
Guest

out of the box copy & very pinpointed.......gr8 job

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