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19 comments

slim's picture
slim
1047 pencils

Finally, a solid campaign out of Italy! Great stuff.

One minor quibble: the way the logo is used makes it look like they're selling clothes where (I presume) they're selling some sort of mothballs.

popdistortion's picture
popdistortion
1594 pencils

Nah, I guess it's one of those anti-moth tags you hang in your closet.
This one is solid but it's still sad that this is one of the better ideas out of Italy.

slim's picture
slim
1047 pencils

They come as tags, eh? My mistake. Don't get many moths up these parts. Dragons eat most of em.

popdistortion's picture
popdistortion
1594 pencils

hehe. Those can be quite nasty and persistent.

pinkusfloydus's picture
pinkusfloydus
90 pencils

Oh, really?

spiderwankmonkey's picture
spiderwankmonkey
64 pencils

mirrors in ads are deceptive...the chandler seems out of place..disturbs the visual..the pen wit out a cap would have translated a better execution...ok ad

chinaski's picture
chinaski
946 pencils

i don't get this campaign. are they scenes from famous movies?

ivan's picture
ivan

The holes moth eat into look like as if a person was shoot.

Ivan Raszl, admin of AotW

Chocolat's picture
Chocolat
288 pencils

i really like these...i think they're beautifully executed too. Well done guys! ;)

ajx's picture
ajx
113 pencils

Vicky cool stuff man.

deja fuck

mrtalented's picture
mrtalented
2175 pencils

nice photo. poor concept

k-rocka's picture
k-rocka
428 pencils

The elements in the photo are very distracting. They made me think there was more to read into.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Exactly, I also spent time looking at ideas I might have missed... I like this campaign anyway.

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Black Pencil's picture
Black Pencil
50 pencils

Typography's trying too hard.
Average idea.

jmcho's picture
jmcho
278 pencils

my favorite part of these ads is the logo hanging off of the "o" in clothes. :)

Rog's picture
Rog
6094 pencils

Clunky, but definitely an improvement on what we've seen out of Italy.
Like that hair/tongue/Jimmy bollocks

>>>> That's not an ad. THIS is an ad.

Desi's picture
Desi
1052 pencils

A man in the clothes would have made sense.

slim's picture
slim
1047 pencils

Would have made it confusing, you mean. "Why is the guy dead when it's his clothes that are being killed by moths?" and so on....

umanzor's picture
umanzor
4 pencils

I like the other one better, better contrast, better photography.

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