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13 comments

washiam's picture
washiam
443 pencils

What?

spiderwankmonkey's picture
spiderwankmonkey
64 pencils

killer campaign

washiam's picture
washiam
443 pencils

well.....got it

Slashh's picture
Slashh
294 pencils

I've read all the comments on both ads and I'm still not getting these.

slim's picture
slim
1047 pencils

Moths kill (eliminate) your clothes. So your clothes look like they've been killed. Pretty simple, I thought.

Shut Theory's picture
Shut Theory
515 pencils

hmmm, not that simple... i thought moths killed the man inside the sweatshirt, it looks like it! maybe if they went with a shirt hanging or in a tomb it would have been more obvious

esotericusername's picture
esotericusername
313 pencils

yeah, great. Put the shirt in a tomb. That doesn't seemed forced.

Copy_Can's picture
Copy_Can

I didn't get this campaign AT ALL until your post.

I was reading the word "eliminate" and wondering to myself "but the clothes are still... there. WHAT?"

The copy isn't strong.

teenie's picture
teenie
1894 pencils

I think the copy is extremely obvious and unoriginal, but it may have lost something in the translation. What I don't get is that it looks like the person is eliminated and the clothes, albeit worse for the wear, are still going strong. Seems like this has been executed backwards.

slim's picture
slim
1047 pencils

where exactly do you see the clothes 'still going strong'? It's a bent visual so the headline needs to be pretty obvious. Don't think that's a bad thing in this instance.

teenie's picture
teenie
1894 pencils

Yes, the clothes have a few holes in them and they're slumped over - but that's because the owner is AWOL. That doesn't make the clothes extinct at all. In fact, the clothes seem to be the only thing that's survived the moth attack.

Shut Theory's picture
Shut Theory
515 pencils

exactly my point

No fixed abode's picture
No fixed abode
380 pencils

Yeah this is not very good. I didn't get it until reading the posts. Did, however, like the typography

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