Eliminate moths before they eliminate your clothes.
Advertising agency: DDB, Milan, Italy
Creative director: Vicky Gitto
Art director: Francesco Fallisi
Copywriter: Michelangelo Cianciosi
Photographer: Winkler & Noah (http://www.winkler-noah.it)
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13 Comments
What?
killer campaign
Jabba Shalla Ba Baby!
well.....got it
I've read all the comments on both ads and I'm still not getting these.
Moths kill (eliminate) your clothes. So your clothes look like they've been killed. Pretty simple, I thought.
hmmm, not that simple... i thought moths killed the man inside the sweatshirt, it looks like it! maybe if they went with a shirt hanging or in a tomb it would have been more obvious
regards_______________________
http://shut.elmota.com
yeah, great. Put the shirt in a tomb. That doesn't seemed forced.
I didn't get this campaign AT ALL until your post.
I was reading the word "eliminate" and wondering to myself "but the clothes are still... there. WHAT?"
The copy isn't strong.
I think the copy is extremely obvious and unoriginal, but it may have lost something in the translation. What I don't get is that it looks like the person is eliminated and the clothes, albeit worse for the wear, are still going strong. Seems like this has been executed backwards.
where exactly do you see the clothes 'still going strong'? It's a bent visual so the headline needs to be pretty obvious. Don't think that's a bad thing in this instance.
Yes, the clothes have a few holes in them and they're slumped over - but that's because the owner is AWOL. That doesn't make the clothes extinct at all. In fact, the clothes seem to be the only thing that's survived the moth attack.
exactly my point
regards_______________________
http://shut.elmota.com
Yeah this is not very good. I didn't get it until reading the posts. Did, however, like the typography