Orkin Pests Control: Living room
Pests have nowhere to hide
Advertising Agency: Rethink Communications, Canada
Creative directors: Ian Grais, Chris Staples
Art director: Natee Likitsuwankool
Copy writer: Simon Bruyn
Agency producer: Jim Leith
Account manager: Jennifer Newsted
Studio Artist: Justin Renvoize
Photographer: Paul Lang, The Orange Apple Creative Imagery
Retouching/Illustration: The Orange Apple Creative Imagery



20 Comments
very good idea
The campaign looks a bit flat.
(I kid, I kid.)
cool
hey not bad
Nice idea and neat execution.
Very interesting visual idea! I haven't seen this before.
Nice!
Original idea, I like!!
Poster Frames Stock Displays Blog. Twitter. Facebook.
hehehe very good
This should win some metal! Clever approach for a pesticide. Gets the message without showing pest.
jajajaj wow.. i like it....
www.barcreativo.com
nice simple idea.
Simple ideas are the best !
This stuff is lame. Just because we haven't really seen it before, doesn't mean it's good.
Such creativity~
I love weird comments
I like this.
It makes me ask the question 'what's going on here? Didn't take me long to figure it out.
Good little ha-ha. Retouching is well executed.
If I had to put my lame-ass client hat on, I'd have to ask if the call to action is strong enough.
It's a 'soft' ad, so I went to the site out of curiosity and the hard sell is there. Right in your face.
So, I think Rethink did their job.
A home run for Rethink (again). Simple idea. Well executed.
Fail... there's enough underneath the carpet ;-)
withalltherespects
Unique one, the graphic fits the copy well :]
love it
cool idea and great execution!