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Living room

Agency: 
Published/Aired: 
April 2010
Description: 

Pests have nowhere to hide

Advertising Agency: Rethink Communications, Canada
Creative directors: Ian Grais, Chris Staples
Art director: Natee Likitsuwankool
Copy writer: Simon Bruyn
Agency producer: Jim Leith
Account manager: Jennifer Newsted
Studio Artist: Justin Renvoize
Photographer: Paul Lang, The Orange Apple Creative Imagery
Retouching / Illustration: The Orange Apple Creative Imagery

Comments (20)

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Highest Rated

imagineit's picture
imagineit
Activity Score 550

cool idea and great execution!

raavigeorgian's picture
raavigeorgian
Activity Score 2444

very good idea

Reality Check's picture
Reality Check
Activity Score 2539

The campaign looks a bit flat.

(I kid, I kid.)

Patrick_B's picture
Patrick_B
Activity Score 36

cool

Wordnerd's picture
Wordnerd
Activity Score 6692

hey not bad

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Nice idea and neat execution.

Dzsoi's picture
Dzsoi
Activity Score 8266

Very interesting visual idea! I haven't seen this before.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nice!

andyStock's picture
andyStock
Activity Score 666

Original idea, I like!!

Don Rapper's picture
Don Rapper
Activity Score 223

hehehe very good

ibeg2differ's picture
ibeg2differ
Activity Score 420

This should win some metal! Clever approach for a pesticide. Gets the message without showing pest.

luispiter's picture
luispiter
Activity Score 2756

jajajaj wow.. i like it....

Hibon's picture
Hibon
Activity Score 3736

nice simple idea.

Simple ideas are the best !

Ted Danson's picture
Ted Danson
Activity Score 20

This stuff is lame. Just because we haven't really seen it before, doesn't mean it's good.

Dadaism's picture
Dadaism
Activity Score 161

Such creativity~

I love weird comments

Mickrock's picture
Mickrock
Activity Score 53

I like this.
It makes me ask the question 'what's going on here? Didn't take me long to figure it out.
Good little ha-ha. Retouching is well executed.

If I had to put my lame-ass client hat on, I'd have to ask if the call to action is strong enough.
It's a 'soft' ad, so I went to the site out of curiosity and the hard sell is there. Right in your face.
So, I think Rethink did their job.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

A home run for Rethink (again). Simple idea. Well executed.

Adaddicted's picture
Adaddicted
Activity Score 3435

Fail... there's enough underneath the carpet ;-)

withalltherespects

crashandburn's picture
crashandburn
Activity Score 55

Unique one, the graphic fits the copy well :]

perromalo's picture
perromalo
Activity Score 429

love it

imagineit's picture
imagineit
Activity Score 550

cool idea and great execution!

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