Original Mitsubishi Parts: Meteorite

Take care of your car, use original parts.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Marcelo Correa
Advertiser’s Supervisor: Cecilia Unanue
Illustrator: Silvio Vildosola
Account Manager: Virginia Girardin
Account Supervisor: Cesar Araya

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14 comments

pez's picture
pez
1718 pencils

original parts of a car as dinosaurs?... why?

dollypoppin's picture
dollypoppin
1423 pencils

I don't get that either. Even lollipop is used. Whyyy?

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"Nihil sub sole novum"

Jupiter's picture
Jupiter
547 pencils

problem: my car won't start because of spark plug problem.
solution: here, i give you a my lighter.

errr...should it be the same item? like REAL vs FAKE dinosaur...instead of dino/meteorite:-?

commenting just to gather more pencils:-)

paumarques's picture
paumarques
1314 pencils

gran idea.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

forced

AmOgodzzz's picture
AmOgodzzz
826 pencils

I think it's a brilliant idea. Lots of people on here aren't getting it though. Think of it as an analogy.

YOUR CAR is to NON-CERTIFIED PARTS as DINOSAURS are to A METEOR.

What did you guys fail the SAT's or something?

Jupiter's picture
Jupiter
547 pencils

AmOgodzz, like lots of ads here, are all based on analogies...which is subjective in nature...
there's no right or wrong...it's just a question of whether you agree or disagree...

You assumed that your so called "analogy" is THE correct one...that doesn't give you the right
to question other people's intelligence...A@@hole!!!

commenting just to gather more pencils:-)

dollypoppin's picture
dollypoppin
1423 pencils

Okay, so now I get it with your explanation. But not everyone will. Without the copy, everyone will just feel so lost with this ad.

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"Nihil sub sole novum"

velle's picture
velle
1550 pencils

good analogy! i love analogies.

Guest's picture
Guest

AmOgodzz, you're right... all this campain shows non-original parts as something that can cause harm to the original parts.

Also, Great ad.

bobby666's picture
bobby666
1460 pencils

no wow as far I am concerned. personal opinion.

mockingbird's picture
mockingbird
238 pencils

does not affect me much.

Guest's picture
Guest

I think the problem why is hard to unterstand is copy doesn't support idea properly.

amits's picture
amits
79 pencils

not impressive..... actually it's a bad idea... sorry man

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