Original Mitsubishi Parts: Iceberg

Take care of your car, use original parts.

Advertising Agency: BBDO, Santiago, Chile
Executive Creative Director: Joaquin Bascuñan
Creative Director: Emerson Navarrete
Art Directors: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Marcelo Correa
Advertiser’s Supervisor: Cecilia Unanue
Illustrator: Silvio Vildosola
Account Manager: Virginia Girardin
Account Supervisor: Cesar Araya

14 comments

Galo's picture
Galo
446 pencils

Nice idea!

Guest's picture
Guest

I like the campaign idea, but I'm not convinced associating your product with the Titanic is the best idea

Guest's picture
Guest

Dear Mr. Marcelo Correa, Could you please explain this campaign to me?

Best Regards,

Anthiny K. S&Saatchi Madrid

Guest's picture
Guest

This year's Cannes is really the worst ever. Never seen so much CRAP win awards!!

Guest's picture
Guest

I'm so with you in this one

Guest's picture
Guest

I'm so with you with this one.

Shingo's picture
Shingo
406 pencils

dont like

Shingo's picture
Shingo
406 pencils

i got it just when i saw the ad of the sweets and the boy, i have changed my mind the idea is good i like it but it needs some time to get it..

Kateter's picture
Kateter
2029 pencils

well, idea is good. but no more than that.

far from lion.

paumarques's picture
paumarques
1314 pencils

aha! bona execució d'un concepte trilladíssim.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

mikeelrapido's picture
mikeelrapido
1929 pencils

Good concept, but visual is quite boring...

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Guest's picture
Guest

this is great, very fresh approach to a well trodden brief, should have got better than bronze.

bobby666's picture
bobby666
1460 pencils

good but not award winning. sorry guys.

dollypoppin's picture
dollypoppin
1423 pencils

So true.

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"Nihil sub sole novum"

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