Original Juice: Apple & Forest Fruits

You can't lick a poster (well, you can, but make sure you've had your shots first). Taste has always been the impossible sense in print. But a new campaign by DDB Melbourne for the Original Juice Black Label range proves that the best-tasting juice in Australia also has impeccably good taste. Finding the sweet spot where flavours meet, this strikingly simple series of posters from DDB Melbourne manages to promote the exotic flavours of Original without once lapsing into juice cliche. "We've taken the style of early 20th Century lithographic posters and created something truly new and fresh," says Executive Creative Director Grant Rutherford. "It's everything great outdoor should be," he added, "Big, bold and beautiful".

Advertising Agency: DDB, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Art Director: Ian Bear
Copywriter: Michael Mulcahy
Illustrator: Stuart McLachlan
Via: bestadsontv

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15 comments

Billoughsby's picture
Billoughsby
5091 pencils

Yummy indeed. I buy this series without reservations.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hiperion's picture
Hiperion
3138 pencils

Well done :)
Great art!!!

CuriousPencil's picture
CuriousPencil
4227 pencils

And hidden in the blurb is the golden line 'the sweet spot where flavors meet' - delicious copy and strong, uncluttered visuals - mmmmemorable!

Cheerriiee's picture
Cheerriiee
952 pencils

I like it, very retro style.

picopalqlea's picture
picopalqlea
999 pencils

sorry, but looks like a "cum-shot"

Guest's picture
Guest

Be honest: Is this the first non-porn site you've been to in eight years?

Guest's picture
Guest

thank you. i was wondering if i was the only one.

they are pretty and, if nobody else is seeing the subliminal image, VERY well executed.

Guest's picture
Guest

I feel bad for you if that's what yours look like. What a useless comment.

CuriousPencil's picture
CuriousPencil
4227 pencils

You watch too much grape-porn my friend.

Roger Keynes's picture
Roger Keynes
5498 pencils

Sweeet.

Will Think for Salary

kingzeus's picture
kingzeus
260 pencils

hahaha grape porn

"you are valued for your value so be valuable..."

kingzeus's picture
kingzeus
260 pencils

hahaha grape porn

"you are valued for your value so be valuable..."

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Two qualms: 1. Tagline (doesn't do it for me; after such a strong and simple visual connection, I left wanting more from the tag), and 2. Type choice for "APPLE AND FOREST FRUITS". I suppose it's a consistency thing in keeping with the label, but with such an organic feeling visual, I was looking for something a little less rigid to match. Otherwise, freaking AWESOME ad.

CuriousPencil's picture
CuriousPencil
4227 pencils

Agreed on the tagline: especially since they've got the perfect line in the copy: "The sweet spot where flavours meet".

shah wali jan's picture
shah wali jan
257 pencils

Sweeet.

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