Original Juice: Apple & Forest Fruits
You can't lick a poster (well, you can, but make sure you've had your shots first). Taste has always been the impossible sense in print. But a new campaign by DDB Melbourne for the Original Juice Black Label range proves that the best-tasting juice in Australia also has impeccably good taste. Finding the sweet spot where flavours meet, this strikingly simple series of posters from DDB Melbourne manages to promote the exotic flavours of Original without once lapsing into juice cliche. "We've taken the style of early 20th Century lithographic posters and created something truly new and fresh," says Executive Creative Director Grant Rutherford. "It's everything great outdoor should be," he added, "Big, bold and beautiful".
Advertising Agency: DDB, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie
Head of Art: Tim Holmes
Art Director: Ian Bear
Copywriter: Michael Mulcahy
Illustrator: Stuart McLachlan
Via: bestadsontv
15 Comments
Yummy indeed. I buy this series without reservations.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Well done :)
Great art!!!
And hidden in the blurb is the golden line 'the sweet spot where flavors meet' - delicious copy and strong, uncluttered visuals - mmmmemorable!
I like it, very retro style.
sorry, but looks like a "cum-shot"
Be honest: Is this the first non-porn site you've been to in eight years?
thank you. i was wondering if i was the only one.
they are pretty and, if nobody else is seeing the subliminal image, VERY well executed.
I feel bad for you if that's what yours look like. What a useless comment.
You watch too much grape-porn my friend.
Sweeet.
Will Think for Salary
hahaha grape porn
"you are valued for your value so be valuable..."
hahaha grape porn
"you are valued for your value so be valuable..."
Two qualms: 1. Tagline (doesn't do it for me; after such a strong and simple visual connection, I left wanting more from the tag), and 2. Type choice for "APPLE AND FOREST FRUITS". I suppose it's a consistency thing in keeping with the label, but with such an organic feeling visual, I was looking for something a little less rigid to match. Otherwise, freaking AWESOME ad.
Agreed on the tagline: especially since they've got the perfect line in the copy: "The sweet spot where flavours meet".
Sweeet.