Origin Energy: Earth Hour

At Origin, one of the things we're doing to help create a brighter future is taking part in Earth Hour. On Saturday, 29 March get on board and switch off your lights between 8-9pm.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Copywriter: Ben Birchall

April 2008


mrtalented's picture
2173 pencils


Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils


Don't get me wrong. I like this ad a lot. It says what it wants to say very clearly. But there's NOTHING brilliant about it. Matter of fact it's painfully mundane and (here it comes!) boring.
Do you know how many "black-out" visuals/messages I saw a couple of weeks ago surrounding the event? I'd never seen more black ink and dark computer screens around me...

mrtalented's picture
2173 pencils

alright. not so 'brilliant' then. since it is 'black out' idea. hahaha

control C's picture
control C
108 pencils

the ad is black but they still did it on a computer... maybe they should have tried to do it mannually if they were trying to encourage people to save light

a2o's picture
139 pencils

I agree!

: Simple : Clear : Effective :

Very Good Strategy & Even better Execution!

Gr88 Work Tony & Ben... I will definitely discuss this advt with my students in my next lecture.

In India, we call such things "Ekdam Zakkass"!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

"In India, we call such things Ekdam Zakkass!"

You realize you've just created a lightning rod for more stupid Indian jokes here, right, Professor?

crazydave's picture
114 pencils

it's base. first thought. nothing creative about it.

a2o's picture
139 pencils

Hey... JPL! What can i say... Not fair!

I really liked the clarity & simplicity maintained by the creators of this advt. instead of Unnecessarily running after so called "Creativity".

The prime role of any / every component of Brand Orchestration programme is to deliver the predefined msg/Strategy effectively to its target audience... All Our clients pay us for that! & only for that.

This advt. has achieved it (inspite of being Boring!!!)

pankajadsoftheworld's picture
433 pencils

i wish " all the best" to students of Professor zakk-ASS !

a2o's picture
139 pencils

I forgive u Mr. pankaj...

C u soon!

klaussnow's picture
1675 pencils

hey, how much black ink d'you think they wasted telling us not to waste?

... its already been done...

the Pun-isher's picture
the Pun-isher
228 pencils

Not to mention the electricity used to print that much black. Come on peeps:(

funky_frogii's picture
2536 pencils

nice man

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Rog's picture
6092 pencils

Cool. As good as expected.
But, a lot of Aussies woiuld have seen that one coming.

>>>> That's not an ad. THIS is an ad.

niru1984's picture
54 pencils

Why don't u guys stop saying crap and put your heads to good use?
The ad does what it has to do. That it gets stupid comments from you is not the advertiser or client's concern.

elmatacho's picture
251 pencils

good ad, but not ecological at all

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