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Evens out and corrects the imperfections of the skin.
Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia, Adolfo Lazo
Art Directors: Adolfo Lazo, Mario Guerra
Copywriter: Adolfo Lazo
Published: June 2008
Comments
wow. This is really controversial. Form me it says that cosmetic flats face, but I don't know. I'm not a woman.
eeemmm no.....
mmmmm yes... make a good point, the benefit is definitely cloudy.
looks like she wax'd those big mamma browsers
Similar execution to a highlighter brand campaign.
...
http://alvinpck.deviantart.com/gallery/
This reminds me of something I saw in an episode of Doctor Who 2005. No, this is something I saw in an episode of Doctor Who 2005.
reminds me of the 'healthy food for dogs' ad where the dog is really fat.
so it irons out imperfections in skin by making people fat.
sweet. not.
whoever did this probably play FPS games haha
Is this an ad for an iron again?
I'm very turned off by this ad. It does not make me want to try this cosmetic.
-Natalie
www.topolewski.net
This is scary...
Does the word metaphor mean anything to you guys?? Are you really THAT stupid to think that this cosmetic makes your face flat?
I can´t believe some of the comments, really.
dear nekro. I don't know if I'm stupid (because such persons usually do not recognize that fact), but this visual metaphor which you talking about shows face with extra large margins and looks like image captured from cylinder-like object (let's imagine that's head) extended on the flat surface. And because I'm not so stupid to think that any cosmetic can advertise itself saying that it flats face, I'm little bit confused and saying honestly – do not catch any idea from that.
But – I'm only man. As I said above – maybe women catch this meaning immediately.
there might be a good idea behind all this, but it died in the execution (sorry). these faces look unnatural and disgusting. no matter if you're a man or a woman. who advertises a beauty product like this?!
I am sorry: I don't get it, the image doesn't say anything about the benefits of the product and it doesn't convey, well, anything.
And the model looks constipated.
anyone see doctor who?