Organic Town, Baby Food: Pumpkin Pie

Advertising Agency: Leo Burnett, Hong Kong
Chief Creative Officer: Eddie Booth
Executive Creative Director: Connie Lo
Creative Director: Connie Lo
Art Director: Timothy Li
Copywriter: Kiu Chan
Advertiser's Supervisor: Frank Chow
Account Supervisor: Alvin Yim
Illustrator: Henry Chan
Photographer: Stephen Cheung


Guest's picture


Hiperion's picture
3138 pencils

disgusting...sorry boys..

raven's picture
204 pencils

as a new father I must say this ad really makes sense :)

jponino's picture
601 pencils

this one is more understandable that the preview's one
and in that way of execution, this ads is very nice !

yvancg's picture
222 pencils

Funny and eye catching creative advertising, Well done guys and girls!

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: | Web:

Guest's picture

Couldn't they have put it on a bib, or the tray of a high chair? Does every execution have to say, "contents of a diaper"?

Billoughsby's picture
5091 pencils

Really now.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jupiter's picture
547 pencils

Ad: Baby Food + Baby Shit???

Me: Ohhh Shitttt!!! what's in it for me if i buy this baby food besides pretty-looking-shit-that-looks-like-a-town-from-google-map?

seriously, what?

commenting just to gather more pencils:-)

flavourfish's picture
125 pencils

Love it, but Im not all up for the visuals. Should be lighter around and would be more cute if it would be possible adding a baby(lying down) blurry in the background, perhaps smiling.

dollypoppin's picture
1423 pencils

There must be other ways to do this.. RIGHT?

"Nihil sub sole novum"

mockingbird's picture
238 pencils

someone said that as a new father this ad really makes sense. i think it made sense to the target then ? didn't it?? so you cant really call this campaign senseless. didn't like it as much.

kondensofke's picture
338 pencils


velle's picture
1550 pencils

ewwwhaha *speechless

Janae's picture
385 pencils

its kinda weird that the poo is almost green. even if its organic stuff,
mothers would be very concerend if the color is not brown. and it really
doesn't matter if you can reclycle it afterwards or not.
just a strange message.

alausa's picture
1420 pencils

Premium shit. Cool campaign.

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