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Parachuter

Agency: 
Published/Aired: 
April 2012
Description: 

If you're not an organ donor when you die, you take someone else with you.

Advertising Agency: Lowe Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Directors: Brendan Hoffmann, Lisa Hodgskiss, Dane Alexander
Copywriter: Natalie Rose
Photographer: Gerard Turnley
Retoucher: Rob Frew

Comments (19)

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Highest Rated

zen_cah's picture
zen_cah
Activity Score 72

yes.

kalankji's picture
kalankji
Activity Score 229

straight on!

kalpesh78's picture
kalpesh78
Activity Score 2578

this is too convoluted. sorry. doesn't work for me.

ideas....30 minutes nahi toh free.

Hadrons's picture
Hadrons
Activity Score 6017

I don't care for this propaganda .
It bullies people's values.

There are different considerations to this matter, and this is not the right forum for this venue.
Respect the differences and don't force your perspective.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MindDrift's picture
MindDrift
Activity Score 1170

No matter the differences, if one believes that earthworms are more worthy of his body parts than a sick child, then he is a criminal. By the way, great ad!

Hadrons's picture
Hadrons
Activity Score 6017

This is not the issue.
There are medical and ethical questions as to when organs are deemed valid for harvesting.

This propaganda (as propaganda does) ignores whole ethical systems, some thousands of years old, as well as a person's inalienable right to subscribe to them.

As an example, the liver and lung may only be harvested while the donor's heart is still beating - a fundamental definition of Life in religious value systems.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

AD-rian's picture
AD-rian
Activity Score 261

In my opinion, if it gets someone thinking about this issue, it's valid.

everartz's picture
everartz
Activity Score 7609

such a daring and strong visual. but isnt it cats that have 7 lives?

| Everartz |

killazol1's picture
killazol1
Activity Score 354

well let's say that the idea is ok. but i agree with Hadrons. It's one very delicate issue.

zen_cah's picture
zen_cah
Activity Score 72

Nice ad.
On ethical issues, the use of propaganda is to change the public's view. You are right that there are seated ethical belief that organs should not be donated or issues about transplantation from living people, but if government believes (as well as scientists/ doctors/ social workers...) and sincerely believes that organ donation is a practical way to save people's lives, why can't they persuade others by the form of advertising?

Hadrons's picture
Hadrons
Activity Score 6017

I accept your argument, but this approach wasn't exhibited in this ad.

Their slogan is: "If you're not an organ donor when you die, you take someone else with you"

This is the behavior of a bully: They don't convince.
They just shame and blame all the rest that do not subscribe to their scientific belief.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

gloomy and sinister

mr.x's picture
mr.x
Activity Score 998

Done! Will post when I find the original ad.

Wordfruit's picture
Wordfruit
Activity Score 1023

Would you see it as better ethically if the focus was on what you can do (save a life) rather than the idea that you're taking a life?

Ethics aside, I think the crafting of the ad is pretty good.

Hadrons's picture
Hadrons
Activity Score 6017

Yes to your question, more palatable.

p.s. - the art is lame.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Alexis-Chellito's picture
Alexis-Chellito
Activity Score 111

I agree, their message falls in line with that type of advertising that argues that if you do not support a cause, you're against it (if you're not fighting against cancer, then you support Cancer) which, of course, isn't the case and is a resentful implication

zen_cah's picture
zen_cah
Activity Score 72

yes.

kleenex's picture
kleenex
Activity Score 45355

No no and No.

Chopper's picture
Chopper
Activity Score 1015

Be responsible not responsive.

gonndo's picture
gonndo
Activity Score 1094

I don't conceive this approach as appropriate, sorry...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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