Organ Donor Foundation: Parachuter

If you're not an organ donor when you die, you take someone else with you.

Advertising Agency: Lowe Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Directors: Brendan Hoffmann, Lisa Hodgskiss, Dane Alexander
Copywriter: Natalie Rose
Photographer: Gerard Turnley
Retoucher: Rob Frew
Published: April 2012

19 comments

kalankji's picture
kalankji
229 pencils

straight on!

kalpesh78's picture
kalpesh78
2580 pencils

this is too convoluted. sorry. doesn't work for me.

ideas....30 minutes nahi toh free.

Hadrons's picture
Hadrons
5743 pencils

I don't care for this propaganda .
It bullies people's values.

There are different considerations to this matter, and this is not the right forum for this venue.
Respect the differences and don't force your perspective.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MindDrift's picture
MindDrift
1119 pencils

No matter the differences, if one believes that earthworms are more worthy of his body parts than a sick child, then he is a criminal. By the way, great ad!

Hadrons's picture
Hadrons
5743 pencils

This is not the issue.
There are medical and ethical questions as to when organs are deemed valid for harvesting.

This propaganda (as propaganda does) ignores whole ethical systems, some thousands of years old, as well as a person's inalienable right to subscribe to them.

As an example, the liver and lung may only be harvested while the donor's heart is still beating - a fundamental definition of Life in religious value systems.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

AD-rian's picture
AD-rian
261 pencils

In my opinion, if it gets someone thinking about this issue, it's valid.

everartz's picture
everartz
7613 pencils

such a daring and strong visual. but isnt it cats that have 7 lives?

| Everartz |

killazol1's picture
killazol1
354 pencils

well let's say that the idea is ok. but i agree with Hadrons. It's one very delicate issue.

zen_cah's picture
zen_cah
72 pencils

Nice ad.
On ethical issues, the use of propaganda is to change the public's view. You are right that there are seated ethical belief that organs should not be donated or issues about transplantation from living people, but if government believes (as well as scientists/ doctors/ social workers...) and sincerely believes that organ donation is a practical way to save people's lives, why can't they persuade others by the form of advertising?

Hadrons's picture
Hadrons
5743 pencils

I accept your argument, but this approach wasn't exhibited in this ad.

Their slogan is: "If you're not an organ donor when you die, you take someone else with you"

This is the behavior of a bully: They don't convince.
They just shame and blame all the rest that do not subscribe to their scientific belief.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

gloomy and sinister

mr.x's picture
mr.x
952 pencils

Done! Will post when I find the original ad.

Wordfruit's picture
Wordfruit
1023 pencils

Would you see it as better ethically if the focus was on what you can do (save a life) rather than the idea that you're taking a life?

Ethics aside, I think the crafting of the ad is pretty good.

Hadrons's picture
Hadrons
5743 pencils

Yes to your question, more palatable.

p.s. - the art is lame.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Alexis-Chellito's picture
Alexis-Chellito
111 pencils

I agree, their message falls in line with that type of advertising that argues that if you do not support a cause, you're against it (if you're not fighting against cancer, then you support Cancer) which, of course, isn't the case and is a resentful implication

zen_cah's picture
zen_cah
72 pencils

yes.

kleenex's picture
kleenex
29411 pencils

No no and No.

Chopper's picture
Chopper
1015 pencils

Be responsible not responsive.

gonndo's picture
gonndo
1092 pencils

I don't conceive this approach as appropriate, sorry...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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