Oreo: Yo-Yo

1928 | Invention of the Yo-Yo
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

March 2012


andylefty's picture
4535 pencils

May be a stretch but hey looks alright.

kleenex's picture
40636 pencils

Some ads are better than others, but most are just meh...

CuriousPencil's picture
4225 pencils

I like the pursuit of famous 'round' things or events that can be made circular, that's a good approach; it tires (!) itself when it becomes quickly obvious it's only a piggyback campaign: "we're old too" - really could have bumped itself up with a headline I think. "Still fresh after 100 years" / "Fresh ideas never age" or something equally obvious

MicheleVirgilio's picture
2617 pencils

hmm so and so

Daland's picture
140 pencils

I loved it till I saw 1928. 2012-1928=..

Edit: and then I saw the rest of the campaign.. Still not great though.

Robert_G's picture
37 pencils


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