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Prohibition

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

1920 | Prohibition act
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

Comments (2)

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Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Not bad, I do like advertising that tells a story.

chuckieT's picture
chuckieT
Activity Score 680

I don't remember milk being banned in Prohibition. Also, the line needs to speak more to the effect that Oreo has witnessed a lot over its hundred years. This visual and then saying Oreo is a 100 years young is too big of a disconnect.

somecopywriter's picture
somecopywriter
Activity Score 1113

Not bad, I do like advertising that tells a story.

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