Oreo: Prohibition

1920 | Prohibition act
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Published: March 2012

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2 comments

chuckieT's picture
chuckieT
680 pencils

I don't remember milk being banned in Prohibition. Also, the line needs to speak more to the effect that Oreo has witnessed a lot over its hundred years. This visual and then saying Oreo is a 100 years young is too big of a disconnect.

somecopywriter's picture
somecopywriter
1099 pencils

Not bad, I do like advertising that tells a story.

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