Oreo: Peace

1967 | Summer of Love
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Published: March 2012

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9 comments

vote4pedro's picture
vote4pedro
4601 pencils

This lacks good.

chuckieT's picture
chuckieT
680 pencils

I think DraftFCB is the Italy of ad agencies.

atmabagong's picture
atmabagong
41 pencils

Good

feysal's picture
feysal
2224 pencils

wow! this is sooo cool the moon one was also awesome!

groovy baby!

GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
114 pencils

I think the problem with this one is that the way it was broken is way too perfect...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

sirvan's picture
sirvan
29870 pencils

Terrible retouching.

+++

"I love some things, and don't love some other things."

rakhal's picture
rakhal
141 pencils

a perfect campaign

mertos's picture
mertos
899 pencils

breakage of biscuit is very neat....its more of photoshop work

JayP's picture
JayP
22 pencils

http://www.pixel77.com/15-effective-advertising-taglines/

Check out the Reese's Peanut Butter Cup ads

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