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24 comments

bknowlden's picture
bknowlden
3647 pencils

This is pretty cool, it's just a shame that when anyone in advertising sees this, they'll probably think of the really great Nivea work.

digifool's picture
digifool
248 pencils

Nice idea. I'm not sure about personifying the milk though in the copy... unless that's some sort weird brand thing.

picky2's picture
picky2
280 pencils

this is boring till the bone.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Nivea

chintan ruparel's picture
chintan ruparel
1516 pencils

not bad...simple idea

~ old habits die hard, older ones never do ~

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

hey conceptual-eyes, i immediately thought nivea too!

Big ideas are often small

oshe's picture
oshe
852 pencils

again??????????????

··o.s.h.e··

Stigset's picture
Stigset
1456 pencils

I thought of Nivea as well...

Beatboxer's picture
Beatboxer
1519 pencils

Everyone did.

addyhoch10's picture
addyhoch10
2592 pencils

yeah, this oreo tastes of skin cream.
do our adipose western civs really need a midnight snack?
(clever for oreo though)

adcook's picture
adcook
156 pencils

This reminds me of just about every ad in the newspaper in Dubai around the time of Ramadan..

ziadhdn's picture
ziadhdn
104 pencils

D O N E B 4
9 5 8 7 6 4 times

Rog's picture
Rog
6094 pencils

Yes, and...?

>>>> That's not an ad. THIS is an ad.

raverus's picture
raverus
1478 pencils

hahahahahahahahaha, wat loser will use this idea..........

think harder FCB!

adthtsucks's picture
adthtsucks
56 pencils

its not nivea its Olay Eye Gel who did it first in 2002. buddies stop piracy please....

Yokel's picture
Yokel
604 pencils

and before that Kraft did it for some cookie.
Who cares anymore how often it's been done.

tyler's picture
tyler
12 pencils

Absolute lift from Oil of Olay night cream, have some shame you pirates of New York

ad-like-to-surprise's picture
ad-like-to-surprise
4 pencils

According to me, Nivea is better... :^)

Guiracz's picture
Guiracz
45 pencils

Again?!?!

adadict's picture
adadict
49 pencils

I don't know...it seems a bit forced to me. If they did some research and found out that Oreo is the favorite midnight snack, well then idea is valid, but I am not sure that's true. People eat Oreos all the time, and children who are they main target do it mostly in the afternoons. In my opinion, they came up with an ad first and then accomodate their strategy to it.

sunan's picture
sunan
16 pencils

Nice old idea!!! old old old... old CD? x

Tapper's picture
Tapper
490 pencils

The line needs some work, the perfect midnight snack' or whatever. Milk soaks up the liquid but doesn't eat it.

Strip. Strip. Strip.

hello2riyas's picture
hello2riyas
22 pencils

ooooo fcuk shd c NIVEA ad

www.riyasfavourite.blogspot.com

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