Oreo: Midnight snack

Oreo: Midnight snack

Milk's favorite midnight snack.

Advertising Agency: DraftFCB, New York
Executive Creative Director/Copywriter: Rodd Chant
Art Director: Richard Velloso
Photographer: Richard Foster

Your rating: None Average: 9.8 (8 votes)

Comments

This is pretty cool, it's just a shame that when anyone in advertising sees this, they'll probably think of the really great Nivea work.
--
brandon

www.brandonknowlden.com

Nice idea. I'm not sure about personifying the milk though in the copy... unless that's some sort weird brand thing.

this is boring till the bone.

Nivea

chintan ruparel's picture

not bad...simple idea

hey conceptual-eyes, i immediately thought nivea too!

i was made africa, and so i am

again??????????????

··o.s.h.e··

I thought of Nivea as well...

Everyone did.

yeah, this oreo tastes of skin cream.
do our adipose western civs really need a midnight snack?
(clever for oreo though)

This reminds me of just about every ad in the newspaper in Dubai around the time of Ramadan..

ivan's picture

D O N E B 4
9 5 8 7 6 4 times

ziad hamdan

Yes, and...?

>>>> That's not an ad. THIS is an ad.

hahahahahahahahaha, wat loser will use this idea..........

think harder FCB!

its not nivea its Olay Eye Gel who did it first in 2002. buddies stop piracy please....

and before that Kraft did it for some cookie.
Who cares anymore how often it's been done.

Absolute lift from Oil of Olay night cream, have some shame you pirates of New York

According to me, Nivea is better... :^)

Again?!?!

I don't know...it seems a bit forced to me. If they did some research and found out that Oreo is the favorite midnight snack, well then idea is valid, but I am not sure that's true. People eat Oreos all the time, and children who are they main target do it mostly in the afternoons. In my opinion, they came up with an ad first and then accomodate their strategy to it.

Nice old idea!!! old old old... old CD? x

The line needs some work, the perfect midnight snack' or whatever. Milk soaks up the liquid but doesn't eat it.

Strip. Strip. Strip.

hello2riyas's picture

ooooo fcuk shd c NIVEA ad

www.riyasfavourite.blogspot.com