Oreo: Mars Rover

Aug 5 | Mars Rover Lands
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Advertising Agency: Draftfcb, USA
Executive Creative Director: Gary Resch
Creative Director: Megan Sheehan
Group Creative Director: Jill Applebaum
Copywriter: Noel Potts
Art Directors: Jackie Anzaldi, Jared Isle, Mike Lubrano
Executive Producer: Anthony Nelson
Published: August 2012

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10 comments

robthelad's picture
robthelad
120 pencils

Am I the only one thinking, "what?"

ivan's picture
ivan

Have you heard the news that Curiosity landed on Mars? This is a tribute to that great event.

Ivan Raszl, admin of AotW

bate_palmas's picture
bate_palmas
1479 pencils

Looks more like a squashed cricket ball.

jponino's picture
jponino
601 pencils

weak and easy

ihateeverything's picture
ihateeverything
18 pencils

I hate that Curiosity was able to successfully slow down from 1300mph in 7 seconds and land on Mars without a dent. And this ad just reminds me of that amazing feat.

ace85le's picture
ace85le
3939 pencils

Ivan - I think it helps if you put this ad in the whole Oreo series. I kind of like it that they go back to basics this year.

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ivan's picture
ivan

Ivan Raszl, admin of AotW

MoKruisman's picture
MoKruisman
18 pencils

I love this whole history print campaign from Oreo's. The cookie brand is part of American history, also in Europe we see Oreo as the ultimate American cookie. The storytelling, tapping into American events that are in the news, is smart and engaging. And also bold, the multi colored gay pride Oreo got a lot of hate reactions. I give it a big like.

feysal's picture
feysal
2140 pencils

true ace if you put it in the series of previous oreo ads it is wicked.

groovy baby!

andylefty's picture
andylefty
4533 pencils

Topical. 'bout it.

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