Oreo: Man on Moon

1969 | First step on the moon
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Published: March 2012

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9 comments

GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
114 pencils

Love it.

It looks dead. It smells dead. Yet it's moving around... That's interesting.

Michaelsmagic's picture
Michaelsmagic
261 pencils

best one

atmabagong's picture
atmabagong
41 pencils

brilliant

somecopywriter's picture
somecopywriter
1106 pencils

Yep, best of the set without a doubt.

arnwald's picture
arnwald
52 pencils

Best one also for me. Budweiser ran exactly the same campaign in the 90's (with cans).

Punker's picture
Punker
84 pencils

Finally... a version that made me smile :)

feysal's picture
feysal
2315 pencils

wow! again just so simple and amazing!

groovy baby!

mertos's picture
mertos
899 pencils

very nice

krazy's picture
krazy
153 pencils

So simple yet so straight-to-the-point. Kudos to the agency/Kraft for coming up with this idea.

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