Oreo: Jaws

1975 | Jaws attacks on-screen
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

March 2012


chuckieT's picture
680 pencils


This visual is for their birthday? That's a bit of a stretch. Looks like Oreo is sponsoring a film festival.

GonzoGoesToBitgurg's picture
114 pencils

Not if you see the rest of the campaign...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

chuckieT's picture
680 pencils

You're lucky if people pay attention to any one execution. If you need them to see the whole campaign to make sense of it, you're overly optimistic – particularly if all it would take is some better copywriting to make each execution make sense on its own.

kleenex's picture
39669 pencils

I love all the ads. Some though work better than others though.

Michaelsmagic's picture
261 pencils

love the concept

sirvan's picture
29860 pencils

These chosen points in history are way too random.

Also: need more creative directors on this project.


"I love some things, and don't love some other things."

krazy's picture
153 pencils

Concept is really cool, execution is not too bad, but this one was the least of my favourites.

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