Oreo: Daily Twist

Draftfcb’s role in the “Daily Twist” campaign for Oreo concluded with fanfare Oct. 2 with creatives working real-time in New York Times Square to produce the final execution. For 100 days, a digital “Daily Twist” was posted on Facebook and via other social channels like Twitter to deliver topical news through the lens of an Oreo. Yesterday’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on Oct. 2, 1959, and an execution on the warp drive being deemed feasible by scientists.

Advertising Agency: Draftfcb, New York, USA
Creative Directors: Jill Applebaum, Megan Sheehan
Copywriter: Noel Potts
Art Directors: Jared Isle, Mike Lubrano, Jackie Anzaldi
Media Agency: 360i