Draftfcb’s role in the “Daily Twist” campaign for Oreo concluded with fanfare Oct. 2 with creatives working real-time in New York Times Square to produce the final execution. For 100 days, a digital “Daily Twist” was posted on Facebook and via other social channels like Twitter to deliver topical news through the lens of an Oreo. Yesterday’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on Oct. 2, 1959, and an execution on the warp drive being deemed feasible by scientists.
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17Read More
Think Pink: Campaigns Honor Breast Cancer Awareness MonthRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More