Oreo: Color TV

1953 | Color TV
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

March, 2012


federicoq's picture
43 pencils

ok. i got the whole campaign idea. and it's nice. but take one by one the message it's really criptic.

it also remind the ORO SAIWA campaign of few years ago (http://www.youtube.com/watch?v=AMxyOBRGUzM)

NicoCiego's picture
1033 pencils

Thanks for the link

sirvan's picture
29860 pencils

This entire campaign was done by Reese's Peanut Butter Cups in the mid-90's.


"I love some things, and don't love some other things."

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