Oreo: Basic instinct

Milk's favorite cookie.

Advertising Agency: Cheil Worldwide, Seoul, South Korea

Forward

Facebook Like

Google Plus One

44 comments

11778 pencils

morseTuesday, April 17, 2012 - 22:32

Really nice ad, but I would not feed a small baby with Oreo. I know many do.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

4795 pencils

SpankyTuesday, April 17, 2012 - 22:38

Scam ad. I don't see this making it through Nabisco. And there's nothing for Oreo on their site.

4857 pencils

thedesignaddictTuesday, April 17, 2012 - 22:42

Unexpected and relevant. Nice photo too.

219 pencils

kalankjiTuesday, April 17, 2012 - 23:46

irrelevant unethical

17 pencils

thenikcreativeWednesday, April 18, 2012 - 00:40

Are you guys kidding? As an OREO fan I find this ad absolutely fantastic. The art direction is great - the look in the babies eyes is priceless … well done Cheil.

469 pencils

Ramat AjalaWednesday, April 18, 2012 - 00:47

C'mon, the same was done for a milk brand years ago, very famous and won Cannes.

5644 pencils

HadronsWednesday, April 18, 2012 - 01:23

Simply not pleasant. Nor appealing .

(Are you going to have a nice warm cup of mother's milk with your cookie now ?)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

16760 pencils

kleenexWednesday, April 18, 2012 - 14:15

Why not????

624 pencils

Prasad WeerasekaraWednesday, April 18, 2012 - 01:31

good one.

984 pencils

Milan SolankiWednesday, April 18, 2012 - 01:39

oreo is not for infants, and by the way no kid would care for any fcuking oreo while being breastfed

1381 pencils

Gi_boWednesday, April 18, 2012 - 18:11

I seriously doubt you work in advertising

GiBo

984 pencils

Milan SolankiThursday, April 19, 2012 - 01:38

Sorry buddy, if my comment offended you, it was just my perception..
: )

10 pencils

KrishZolWednesday, April 18, 2012 - 01:41

I think its a fantastic ad for Oreo lover...@thenikcreative u are right, look at babie's eye and see how babee hold a Oreo with his tiny little hand.. Wel done cheil... its nice ad..

182 pencils

ZeSheepWednesday, April 18, 2012 - 02:15

There is a thin line between creative liberty and ethics. A complete fail for me

17 pencils

kak009Wednesday, April 18, 2012 - 02:35

Really sad.
Creativity has a limit. copy ZeSheep.

9499 pencils

TempleWednesday, April 18, 2012 - 02:37

What's more repugnant than this crap is boyfriends and girlfriends of agency people coming here and praising.

42 pencils

arnwaldWednesday, April 18, 2012 - 05:17

Yeah right...

575 pencils

sushil kumar swamiWednesday, April 18, 2012 - 05:34

Does "Advertising Standard Council" really works or do we need any ADVERTISING POLICE? The indecent representation of women(Prohibition) Act, 1986

Sushil kumar swami | (An Advertising Illiterate) | Mumbai | (INDIA)
brand.reports@gmail.com

1037 pencils

WordfruitWednesday, April 18, 2012 - 05:43

I don't think this is as solid as some other Oreo ads, but I think it would get attention.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

42 pencils

sanalnileshwarWednesday, April 18, 2012 - 05:55

love it

280 pencils

Tom MegginsonWednesday, April 18, 2012 - 07:35

I like the ad. The only downside for me is the appropriation of something as beautiful and personal as breastfeeding to sell cookies. The "who would give an infant an Oreo?" complaint I find rather disingenuous, though. I can't see how this is to be taken literally.

I also suspect that this is spec work, but the idea is cute. Let's not forget that La Leche League in the USA partners with the California "Got Milk?" people. The idea of paralleling cow's milk and human milk is hardly new.

What amuses me about this thread is how shocked and offended supposed adults are by just seeing a breastfeeding image. I guess this is the reason nursing women are still subjected to social apartheid by anti-nature prudes.

1025 pencils

picopalqleaWednesday, April 18, 2012 - 11:09

I like boobs.... Oreos, not so much.

40 pencils

loco_artistWednesday, April 18, 2012 - 13:26

I love the idea and the laugh out of it, but...

1. It is too provocative for my country Singapore.

2. Why would anyone feed a baby Oreo, they barely have teeth around that age. (maybe a couple?)

3. We love cow milk with Oreo, but breast milk with Oreo? HELL NO!

26 pencils

f_cletoWednesday, April 18, 2012 - 15:00

is inevitable to see a copy, but something so blatant ... it is difficult. Lack of idea is a problem, and should not have space anywhere. I am opposed to these copies, and I think everyone also because the comments leave no doubt. Lousy job, a shame for advertising.

1666 pencils

Ron BurgundyWednesday, April 18, 2012 - 15:39

boob's favorite boob

38 pencils

jenn.Wednesday, April 18, 2012 - 16:13

I love that the ad before this is all about preventing childhood obesity. Oreos are one of the worst "foods" out there. Call CPS!

30 pencils

ScratchdCanvasWednesday, April 18, 2012 - 16:36

For all you haters commenting on this.....when you have milk, you gotta have Oreo.

4641 pencils

vote4pedroWednesday, April 18, 2012 - 18:31

Ivan should add a section for fake ads of the world.

2 pencils

conceptualartThursday, April 19, 2012 - 01:43

hey Korean!!! u've seen this in your country? is it possible to publish this in Korea?
or just Cheil wants to have another fake grand-prix like last year from Cannes??

4641 pencils

vote4pedroThursday, April 19, 2012 - 11:20

Korean culture is very conservative. No chance this ran. Also, they're not even a client on their site. Closest they have is a Chinese cookie, which would be a direct competitor.

381 pencils

chamindarathnayakeThursday, April 19, 2012 - 03:01

Ad is good.... but this kind of small kid.... :(

Chaminda Rathnayake

372 pencils

riyelamThursday, April 19, 2012 - 06:11

All the guys crying out for ethics and morality should go to caves and stop watching pregnancy preventing and condom ads as those are also unethical from some point of view. As far as the ad is concerned its beautiful and if somebody is shouting that babies don't eat oreos then they should understand mouses also can't have dog as pet, ducks can't be sailors :)

2 pencils

ashtrinjuljimThursday, April 19, 2012 - 16:51

I'm a mother of 3 ...I see nothing wrong with this ad...its natural for a mother to breast feed and if that's the part u take offense to then Ur a prude plan and simple....the whole part about the baby holding the Oreo is cute and eye catching.....and as for those of u who think mothers breasts don't look like the while breast feeding guess what some moms do! Get over yourself and Ur own insecurity ....

77 pencils

fcostausbThursday, April 19, 2012 - 21:30

It's funny. Good idea. Good ad.

16760 pencils

kleenexFriday, April 20, 2012 - 08:56

Well readers the TMZ website says that the ad was not supposed to go public....

http://www.tmz.com/2012/04/19/oreo-cookies-breastfeeding-ad-never-to-k...

4641 pencils

vote4pedroFriday, April 20, 2012 - 15:41

The only surprise here is TMZ posted it. If Ivan sees this, I'd be curious to know if the agency submitted it or if he found it somewhere.

2 pencils

darkoncFriday, April 20, 2012 - 19:54

In most of the world (read: outside the US), it's perfectly legal for a woman to breastfeed in public. There's nothing wrong with this ad that censoring the (unhealthy :-) image of a baby eating an Oreo cookie wouldn't fix.

2 pencils

John28Saturday, April 21, 2012 - 07:23

I would just like to say that we Europeans are laughing at the complaints regarding ethics. The fact that some of you get offended by this advertisement blows my mind.

5644 pencils

HadronsSaturday, April 21, 2012 - 15:08

http://www.foxnews.com/entertainment/2012/04/21/oreo-cookies-breastfee...

Right...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

2 pencils

r2rudyThursday, May 10, 2012 - 16:47

The first thing that came to mind was the US version of title --"Got Milk?"

3 pencils

tjdosseyThursday, May 10, 2012 - 19:17

This is kinda stupid it s funny though .I give it one star just because there is no way those breast are the mothers.

1666 pencils

Ron BurgundyThursday, May 10, 2012 - 20:19

haha

38 pencils

gallo03Monday, May 14, 2012 - 02:17

Is it only one? Excellent art direction

art director

19 pencils

mangodebangoThursday, June 28, 2012 - 03:26

Most likely spec work.

An Oreo and some boobage. How could this ad possibly be any better?

And why do I have the sudden craving for an Oreo (with some cleavage on the side)?

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Get a new logo for your company.
In our logo store you can pick from over 40,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.