Oreo: Basic instinct

Milk's favorite cookie.

Advertising Agency: Cheil Worldwide, Seoul, South Korea

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44 comments

morse's picture
morse
15439 pencils

Really nice ad, but I would not feed a small baby with Oreo. I know many do.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture
Spanky
4898 pencils

Scam ad. I don't see this making it through Nabisco. And there's nothing for Oreo on their site.

thedesignaddict's picture
thedesignaddict
5337 pencils

Unexpected and relevant. Nice photo too.

kalankji's picture
kalankji
229 pencils

irrelevant unethical

thenikcreative's picture
thenikcreative
17 pencils

Are you guys kidding? As an OREO fan I find this ad absolutely fantastic. The art direction is great - the look in the babies eyes is priceless … well done Cheil.

Ramat Ajala's picture
Ramat Ajala
604 pencils

C'mon, the same was done for a milk brand years ago, very famous and won Cannes.

Hadrons's picture
Hadrons
5743 pencils

Simply not pleasant. Nor appealing .

(Are you going to have a nice warm cup of mother's milk with your cookie now ?)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26231 pencils

Why not????

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

good one.

Milan Solanki's picture
Milan Solanki
986 pencils

oreo is not for infants, and by the way no kid would care for any fcuking oreo while being breastfed

Gi_bo's picture
Gi_bo
1385 pencils

I seriously doubt you work in advertising

GiBo

Milan Solanki's picture
Milan Solanki
986 pencils

Sorry buddy, if my comment offended you, it was just my perception..
: )

KrishZol's picture
KrishZol
10 pencils

I think its a fantastic ad for Oreo lover...@thenikcreative u are right, look at babie's eye and see how babee hold a Oreo with his tiny little hand.. Wel done cheil... its nice ad..

ZeSheep's picture
ZeSheep
174 pencils

There is a thin line between creative liberty and ethics. A complete fail for me

kak009's picture
kak009
21 pencils

Really sad.
Creativity has a limit. copy ZeSheep.

Temple's picture
Temple
9621 pencils

What's more repugnant than this crap is boyfriends and girlfriends of agency people coming here and praising.

arnwald's picture
arnwald
52 pencils

Yeah right...

Sales and Marketing's picture
Sales and Marketing
451 pencils

ooopppsss!

Speaker I (Sales and Marketing) INDIA

Wordfruit's picture
Wordfruit
1023 pencils

I don't think this is as solid as some other Oreo ads, but I think it would get attention.

sanalnileshwar's picture
sanalnileshwar
42 pencils

love it

Tom Megginson's picture
Tom Megginson
463 pencils

I like the ad. The only downside for me is the appropriation of something as beautiful and personal as breastfeeding to sell cookies. The "who would give an infant an Oreo?" complaint I find rather disingenuous, though. I can't see how this is to be taken literally.

I also suspect that this is spec work, but the idea is cute. Let's not forget that La Leche League in the USA partners with the California "Got Milk?" people. The idea of paralleling cow's milk and human milk is hardly new.

What amuses me about this thread is how shocked and offended supposed adults are by just seeing a breastfeeding image. I guess this is the reason nursing women are still subjected to social apartheid by anti-nature prudes.

picopalqlea's picture
picopalqlea
999 pencils

I like boobs.... Oreos, not so much.

loco_artist's picture
loco_artist
40 pencils

I love the idea and the laugh out of it, but...

1. It is too provocative for my country Singapore.

2. Why would anyone feed a baby Oreo, they barely have teeth around that age. (maybe a couple?)

3. We love cow milk with Oreo, but breast milk with Oreo? HELL NO!

f_cleto's picture
f_cleto
26 pencils

is inevitable to see a copy, but something so blatant ... it is difficult. Lack of idea is a problem, and should not have space anywhere. I am opposed to these copies, and I think everyone also because the comments leave no doubt. Lousy job, a shame for advertising.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

boob's favorite boob

DameWallis's picture
DameWallis
52 pencils

I love that the ad before this is all about preventing childhood obesity. Oreos are one of the worst "foods" out there. Call CPS!

ScratchdCanvas's picture
ScratchdCanvas
30 pencils

For all you haters commenting on this.....when you have milk, you gotta have Oreo.

vote4pedro's picture
vote4pedro
4601 pencils

Ivan should add a section for fake ads of the world.

conceptualart's picture
conceptualart
2 pencils

hey Korean!!! u've seen this in your country? is it possible to publish this in Korea?
or just Cheil wants to have another fake grand-prix like last year from Cannes??

vote4pedro's picture
vote4pedro
4601 pencils

Korean culture is very conservative. No chance this ran. Also, they're not even a client on their site. Closest they have is a Chinese cookie, which would be a direct competitor.

chamindarathnayake's picture
chamindarathnayake
377 pencils

Ad is good.... but this kind of small kid.... :(

Chaminda Rathnayake

riyelam's picture
riyelam
370 pencils

All the guys crying out for ethics and morality should go to caves and stop watching pregnancy preventing and condom ads as those are also unethical from some point of view. As far as the ad is concerned its beautiful and if somebody is shouting that babies don't eat oreos then they should understand mouses also can't have dog as pet, ducks can't be sailors :)

ashtrinjuljim's picture
ashtrinjuljim
2 pencils

I'm a mother of 3 ...I see nothing wrong with this ad...its natural for a mother to breast feed and if that's the part u take offense to then Ur a prude plan and simple....the whole part about the baby holding the Oreo is cute and eye catching.....and as for those of u who think mothers breasts don't look like the while breast feeding guess what some moms do! Get over yourself and Ur own insecurity ....

fcostausb's picture
fcostausb
165 pencils

It's funny. Good idea. Good ad.

kleenex's picture
kleenex
26231 pencils

Well readers the TMZ website says that the ad was not supposed to go public....

http://www.tmz.com/2012/04/19/oreo-cookies-breastfeeding-ad-never-to-k...

vote4pedro's picture
vote4pedro
4601 pencils

The only surprise here is TMZ posted it. If Ivan sees this, I'd be curious to know if the agency submitted it or if he found it somewhere.

darkonc's picture
darkonc
2 pencils

In most of the world (read: outside the US), it's perfectly legal for a woman to breastfeed in public. There's nothing wrong with this ad that censoring the (unhealthy :-) image of a baby eating an Oreo cookie wouldn't fix.

John28's picture
John28
2 pencils

I would just like to say that we Europeans are laughing at the complaints regarding ethics. The fact that some of you get offended by this advertisement blows my mind.

Hadrons's picture
Hadrons
5743 pencils

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

r2rudy's picture
r2rudy
2 pencils

The first thing that came to mind was the US version of title --"Got Milk?"

tjdossey's picture
tjdossey
3 pencils

This is kinda stupid it s funny though .I give it one star just because there is no way those breast are the mothers.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

haha

gallo03's picture
gallo03
38 pencils

Is it only one? Excellent art direction

art director

mangodebango's picture
mangodebango
19 pencils

Most likely spec work.

An Oreo and some boobage. How could this ad possibly be any better?

And why do I have the sudden craving for an Oreo (with some cleavage on the side)?

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