10 comments

teenie's picture
teenie
1894 pencils

What am I missing here...?

cortescreativo's picture
cortescreativo
118 pencils

look the shape of the hair, its making a model hair, dress and shoes.
kinda difficult to see

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

cortescreativo's picture
cortescreativo
118 pencils

look the shape of the hair, its making a model hair, dress and shoes.
kinda difficult to see

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

(miguelandréscortés / Graphic Creative / Y&R)

Drew Ovard's picture
Drew Ovard
28 pencils

I hate it when the creatives have one idea and do it 5 times again and again. Specially when it's such a lame ass one. You should have put some healine on this, make it more intelligent.

Get-a-Fix's picture
Get-a-Fix
351 pencils

To be honest...the Red & Black ones in this campaign are still understandable. But the Blonde one for some reason seems undecipherable, unless you see the rest of the campaign. Just wondering how an average consumer would perceive it. Will he/she get intrigued by the layout and the brand and try to scrutinize it like we would? Or would they simply turn the page over and ponder over something else which wouldn't make them feel like Sherlock Holmes?

I ain't too sure. After all if we are here to sell! Period.

But again the consumer behaviour varies from place to place...continents to continents! And we also, of course, realise time is the biggest enemy, even the consumer's!

Just my humble opinion...

Berlini89's picture
Berlini89
45 pencils

man... that's difficult to see at first.
you have to look at it for 5 minutes to finally figure out something.

reeeaaaaallly bad!!

Neonitrus's picture
Neonitrus
20 pencils

if you don't see the woman in the hair, you should change your glasses...

Art direction is really good, but is it needed to do it 3 times in the same way?

kergu's picture
kergu
6795 pencils

bad art work!

Shekh Imran's picture
Shekh Imran
14 pencils

What is the message???

tdp's picture
tdp
28 pencils

Best of the three. But that still doesn't make it good. Talk about a hidden message, not to mention art direction.

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