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Orea Malia: Red
Hair stylists in Milan.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Alessandro Padalino
Photographer: Davide Bodini
Published: February 2008
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Comments
What am I missing here...?
look the shape of the hair, its making a model hair, dress and shoes.
kinda difficult to see
(miguelandréscortés / Art Director / Leo Burnett Colombiana)
look the shape of the hair, its making a model hair, dress and shoes.
kinda difficult to see
(miguelandréscortés / Art Director / Leo Burnett Colombiana)
I hate it when the creatives have one idea and do it 5 times again and again. Specially when it's such a lame ass one. You should have put some healine on this, make it more intelligent.
To be honest...the Red & Black ones in this campaign are still understandable. But the Blonde one for some reason seems undecipherable, unless you see the rest of the campaign. Just wondering how an average consumer would perceive it. Will he/she get intrigued by the layout and the brand and try to scrutinize it like we would? Or would they simply turn the page over and ponder over something else which wouldn't make them feel like Sherlock Holmes?
I ain't too sure. After all if we are here to sell! Period.
But again the consumer behaviour varies from place to place...continents to continents! And we also, of course, realise time is the biggest enemy, even the consumer's!
Just my humble opinion...
man... that's difficult to see at first.
you have to look at it for 5 minutes to finally figure out something.
reeeaaaaallly bad!!
if you don't see the woman in the hair, you should change your glasses...
Art direction is really good, but is it needed to do it 3 times in the same way?
bad art work!
What is the message???
Best of the three. But that still doesn't make it good. Talk about a hidden message, not to mention art direction.
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