ORCA (Organisation for respect and care for animals): Cruel children

Children can be cruel.
Teach them that animals have fealings, too.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Milan Perisic
Creative Coaching: Yaniv Mlinarski
Published: August 2010

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24 comments

pierrelastname's picture
pierrelastname
2869 pencils

bad ad.

ivan's picture
ivan

Please elaborate more. We're interested to learn the reasons.

Ivan Raszl, admin of AotW

HappyHour's picture
HappyHour
2387 pencils

the copy and the visual are pretty irrelevant to each other. also, children who hurt animals aren't necessarily "cruel," they usually just don't understand. also, animals don't have feelings.

LeeHarvey's picture
LeeHarvey
3045 pencils

"Animals don't have feeling".... You're the kind of kid that blew up frogs with a straw and burnt ants with a magnifying glass. Many animalmolesters grow up to be serial killers.

Guest's picture
Guest

Bad ad and the word fealing is misspelled

Guest's picture
Guest

is that a joke?

elyoshiro's picture
elyoshiro
545 pencils

No hay concepto, creo que hizo falta darle un par de vueltas a la idea.

Hibon's picture
Hibon
3731 pencils

Simple... nice idea.

Simple ideas are the best !

Blashyrkh's picture
Blashyrkh
32698 pencils

Visual is ok but the word "cruel" is too cruel. Nowadays I still want to shot that bastard who barks with no reason every time I park my car and save the whole quarter.
This ad will work for any organization who takes care of the children, this one don't.

Kamikaze777's picture
Kamikaze777
119 pencils

kinda lame, the art is good but that's it, like said before the copy is irrelevant

kondensofke's picture
kondensofke
338 pencils

i like both the art & the copy. and how being a kid can be an excuse for hurting a living thing? if you can understand abstract notions you're old enough to care about others

mmackinven's picture
mmackinven
1596 pencils

I actually quite like this. :)

Migzter13's picture
Migzter13
973 pencils

cruel is such a stroooong word...

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Chris's picture
Chris
1987 pencils
Guest's picture
Guest

hmm, not really

Guest's picture
Guest

there are lot of ads with lego cubes, it's about idea

LeeHarvey's picture
LeeHarvey
3045 pencils

All you 'not really'-sayers; I think Chris is DARN RIGHT!

Guest's picture
Guest

i commented twice by mistake, and i dissagree. i've seen that anti-smoking ad (i believe) years ago and probably all of us did. this cat ad is fresh for me, and I think is way too different than that one - in both, copy and art direction

shereefku's picture
shereefku
16 pencils

its very simple, clean, vivid and easy to understand. ad
I like it.

Dzsoi's picture
Dzsoi
5269 pencils

How is this copy disconnected from the visual? I see no disconnection at all...

Martijn's picture
Martijn
1900 pencils

This needed a creative coach? What is a creative coach?

I don't like advertising telling me how to grow up my children and I don't think it works. If a good ad tells me that cruel stuff is done to animals and it convinces me, then I will tell my children too.

Guest's picture
Guest

What if your children are doing the cruel stuff?

Mercury's picture
Mercury
3 pencils

Great art design, i really like the contrast and the style of it

Depending on where you consider putting it, the text is too small and un-noticeable from a distance.

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