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Published/Aired: 
December 2012
Description: 

Drunk Driving Kills. Issued in public interest on the eve of New Year by Orbits.

Advertising Agency: Media Nexxt Inc., Mumbai, India
Creative Director / Copywriter: Ambar Prakash
Art Director: Shekhar
Illustrator: Himali Dighe
Brand Services Director: Nishith

Comments (17)

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Highest Rated

halaby87's picture
halaby87
Activity Score 8556

Ok

kleenex's picture
kleenex
Activity Score 43493

Simple...

Janeisenkrein's picture
Janeisenkrein
Activity Score 17

...but smart ;-)

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

nice..

Love creating ads..

Lax Be Jell's picture
Lax Be Jell
Activity Score 6

A brilliant concept. Unfortunately I feel it is important to point out this exact same idea has been executed before:

http://www.realclearworld.com/blog/Denstu11-520x366.jpg

bate_palmas's picture
bate_palmas
Activity Score 1479

Well spotted. It's a good idea though

dearturki's picture
dearturki
Activity Score 311

student work

Klara K.'s picture
Klara K.
Activity Score 3343

The knife as the symbol of killing isn't well thought-through idea. It doesn't correlate with the way how driving drunk may kill you (knives aren't usually involved during a car crash).

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Perfectly valid point.
This is way too forced...

pierrelastname's picture
pierrelastname
Activity Score 2869

Ivan, how you can put this ads here, and refuse a better ones, NO CRITERIA!

chinaski's picture
chinaski
Activity Score 951

a masterpiece from the 17th century...

hasalaka.th's picture
hasalaka.th
Activity Score 288

It's really good. I can see a wine glass, a sword and a key.
It's enough to convey the message.

Mohaned Eliwat's picture
Mohaned Eliwat
Activity Score 22

I did not notice the wine glass. But still a nice idea.

M.E

tazyboy's picture
tazyboy
Activity Score 777

Has been done before but anyway ok.

lixsmk1's picture
lixsmk1
Activity Score 79

It does give the msg but knife does not necessarily conveys drunk driving killing....could have been better but still one of the many concepts

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This lacks any Orbits connection. No, the 'wine glass' does not wash. At all.

The Jobless Writer
Will Think for Salary

Sid.Parelkar's picture
Sid.Parelkar
Activity Score 49

Simple and smart. It's definitely not uninspired.

halaby87's picture
halaby87
Activity Score 8556

Ok

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