Orbits Discotheque: Key
Drunk Driving Kills. Issued in public interest on the eve of New Year by Orbits.
Advertising Agency: Media Nexxt Inc., Mumbai, India
Creative Director / Copywriter: Ambar Prakash
Art Director: Shekhar
Illustrator: Himali Dighe
Brand Services Director: Nishith
Published: December 2012


15 comments
Simple...
...but smart ;-)
nice..
Love creating ads..
A brilliant concept. Unfortunately I feel it is important to point out this exact same idea has been executed before:
http://www.realclearworld.com/blog/Denstu11-520x366.jpg
Well spotted. It's a good idea though
student work
The knife as the symbol of killing isn't well thought-through idea. It doesn't correlate with the way how driving drunk may kill you (knives aren't usually involved during a car crash).
Perfectly valid point.
This is way too forced...
Ivan, how you can put this ads here, and refuse a better ones, NO CRITERIA!
a masterpiece from the 17th century...
It's really good. I can see a wine glass, a sword and a key.
It's enough to convey the message.
I did not notice the wine glass. But still a nice idea.
M.E
Has been done before but anyway ok.
It does give the msg but knife does not necessarily conveys drunk driving killing....could have been better but still one of the many concepts
This lacks any Orbits connection. No, the 'wine glass' does not wash. At all.
Will Think for Salary