Orbits Discotheque: Key
Average: 3 (16 votes)

Drunk Driving Kills. Issued in public interest on the eve of New Year by Orbits.

Advertising Agency: Media Nexxt Inc., Mumbai, India
Creative Director / Copywriter: Ambar Prakash
Art Director: Shekhar
Illustrator: Himali Dighe
Brand Services Director: Nishith
Published: December 2012

15 comments

kleenex's picture
16752 pencils
kleenex

Simple...

Janeisenkrein's picture
17 pencils
Janeisenkrein

...but smart ;-)

Siddarth Basavaraj's picture
1492 pencils
Siddarth Basavaraj

nice..

Love creating ads..

Lax Be Jell's picture
6 pencils
Lax Be Jell

A brilliant concept. Unfortunately I feel it is important to point out this exact same idea has been executed before:

http://www.realclearworld.com/blog/Denstu11-520x366.jpg

bate_palmas's picture
1495 pencils
bate_palmas

Well spotted. It's a good idea though

dearturki's picture
323 pencils
dearturki

student work

Klara K.'s picture
2654 pencils
Klara K.

The knife as the symbol of killing isn't well thought-through idea. It doesn't correlate with the way how driving drunk may kill you (knives aren't usually involved during a car crash).

Nike Diesel's picture
13048 pencils
Nike Diesel

Perfectly valid point.
This is way too forced...

pierrelastname's picture
2651 pencils
pierrelastname

Ivan, how you can put this ads here, and refuse a better ones, NO CRITERIA!

chinaski's picture
950 pencils
chinaski

a masterpiece from the 17th century...

hasalaka.th's picture
304 pencils
hasalaka.th

It's really good. I can see a wine glass, a sword and a key.
It's enough to convey the message.

Mohaned Eliwat's picture
24 pencils
Mohaned Eliwat

I did not notice the wine glass. But still a nice idea.

M.E

tazyboy's picture
777 pencils
tazyboy

Has been done before but anyway ok.

lixsmk1's picture
79 pencils
lixsmk1

It does give the msg but knife does not necessarily conveys drunk driving killing....could have been better but still one of the many concepts

Roger Keynes's picture
5467 pencils
Roger Keynes

This lacks any Orbits connection. No, the 'wine glass' does not wash. At all.

Will Think for Salary