Orbit remote car starters: Bathroom

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Gaëtan Namouric
Copywriter: Jonathan Rosman
Art Director: Sébastien Deland
Client Services: Francis Armstrong, Christiane Rochon
Photographer: Alain Desjean
Retoucher: Claude Lafrance

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25 comments

Guest's picture
Guest

wtf?

silvertongue's picture
silvertongue
549 pencils

I get that you can 'start your car from anywhere,' but why would you do so from the bathroom?

Davosk's picture
Davosk
4825 pencils

The way this campaign has been art directed, I'm thinking, why would you want to start your car from inside a hospital?

Bigbird's picture
Bigbird
112 pencils

in winter, you might wanna warm up your car!!

Blaz's picture
Blaz
69 pencils

In really don't understand the point of this campaign...
It's absoltly useless...What's the product benefit? No one. Who cares about start your car from a bed? A seat? A bathroom...

Guest's picture
Guest

You're obviously not from Canada. When it's -40 degrees celsius outside, being able to start your car from the warmth of your living room is quite the luxury. Obviously the agency has taken a bit of liberty by showing the various rooms inside the house one can start their car from.

But, overall, I don't mind these ads.

Blaz's picture
Blaz
69 pencils

yes....that's the problem...you have to be from Canada to understand it..

rodro's picture
rodro
47 pencils

blaz, please work in something else...

ADcoke's picture
ADcoke
160 pencils

D'OH

Guest's picture
Guest

never heard about global warming in canada?
why not keep the engine running all time?

Guest's picture
Guest

If it's a Canadian ad, for a Canadian target, why is it a "problem" that you have to be from Canada to get it?
We make ads for consumers, not international award shows.

Blaz's picture
Blaz
69 pencils

So don't put this ad online at "Adsoftheworld" but at "Adsofcanada" if it's just for canadian people !

rodro's picture
rodro
47 pencils

I insist, blaz, please work in something else...

Guest's picture
Guest

Ok my lil'Canadian friend, let me explain you why it's a bad ad.

The point of your campaign (because it's obviosly yours) isn't clear, and boring. And it's not clear because your choice of situations...well...are boring.

If it's your point is to say that you could start you engine from inside your home, try to show someting else than a plain bathroom..."Wow, I can brush my theeth longer because I've an start engine" = BORING.

Try to show a funnier, more surprising utility of the product benefits...Try to find a way to make understand that this could be more usefull in situation where you can really need it, because where you at or you must go more quickly and hopefuly your engine is already started, or, what you try to do, but not clearly enought and by a less boring way, that you could enjoy the fact to stay home...because there is an exciting, funny thing...well something that"happened" at home.

You're welcome.

Guest's picture
Guest

Ok my little new friend, you even don't understand it.

At winter, you must warm up your engine at least 5 minutes before going on the road and it's really bad to jump in a cold car each morning. So, my friend, instead of going out in the cold, you could start your car inside after woking up, after brushing your teeth or reading the newspaper... You go out and jump in a warm car. That's all about it.

You're welcome.

Guest's picture
Guest

Ok that's cool !
Different opinion makes differents ads, and that's a good thing.
As long as some people like it, that's cool for you and I wish you the best for your carrier in this industry.

Peace man

Cocktails's picture
Cocktails
10 pencils

Maybe if they showed the benefits of the remote maybe if someone's wife were about to give birth. Some danger or emergency situations.

hadrianapolis's picture
hadrianapolis
733 pencils

extremely idiotic

Guest's picture
Guest

Muy mal, muy mal.

Guest's picture
Guest

Muy mal, muy mal.

Guest's picture
Guest

If it's cold your car won't start right away. You have to let it run for a bit. With this product, you can finish getting ready while your car warms up, and by the time you're ready, your car will be ready. I got this right away and I don't even know how to drive!

Guest's picture
Guest

I think you worked on the ad thats why you got it lol

Guest's picture
Guest

I think it's simple, you can touch your car key from anywhere! well done!

Guest's picture
Guest

I think it's simple, you can touch your car key from anywhere! well done!

Guest's picture
Guest

I think this add is interresting...
Think about the world we live in with so many accessories.
All you need in the morning, fresh water, a quick cup of coffee and a warm car, or cool depending of where you live.
Simple, clean, to the point in my opinion.
I like it...

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