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Piercing

Agency: 
Published/Aired: 
October 2009
Description: 

Your mouth's been through a lot. Show it a good time.

Advertising Agency: DDB South Africa, Johannesburg, South Africa
Executive Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Illustrator: Pete Harrison
Photographer: Des Ellis
Typographer: Andre Vrdoljak
Copywriter: Candice Hellens

Comments (12)

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Highest Rated

Guest's picture
Guest

He's not a dentist. He's a tongue piercer ;)

Guest's picture
Guest

Smint have the same idea

Guest's picture
Guest

Wow, a mouth seen from inside!! That´s new!!! :-P but.. oh, i know that guy, he is my proctologist!! next ad from the butt!! or maybe this one´s been done from there also...

everartz's picture
everartz
Activity Score 7609

something EXACTLY like this was done few years back and i remember there was the mouth and a guy standing away coz of the bad breath

| Everartz |

Guest's picture
Guest

Yes, you mean this:

http://photos1.blogger.com/blogger/3734/2316/1600/Smint%3Abar.0.jpg

But the only thing similiar is the art direction... they're trying to show something different here...

Anyway, this one was made in South Africa, the other ran in Brazil - and hasnt been awarded (if im not wrong).

Let's like both of it. =)

Guest's picture
Guest

strange kind of dentist he is

Juan Cabral's picture
Juan Cabral
Activity Score 709

It would be funny to see a guy ready to ejaculate in the moth. Maybe would make the idea less boring.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

An scary dentist??? he is gonna pierced the tongue my friend!!! hahahahaha!!

Guest's picture
Guest

the dentist is looking more of a street dancer....haha
still concept speaks of sumthing pretty good...
may be it has to show a moron dentist to exaggerate the feel..

Guest's picture
Guest

He's not a dentist. He's a tongue piercer ;)

cp's picture
cp
Activity Score 354

i thot we have enough of this

Guest's picture
Guest

I dunno.....

the teeth and the tounge....... looks hideous.......

theanc's picture
theanc
Activity Score 2783

Done visual. But the art direction on text + packshot is great.

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