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Orbit: Fortune Cookies

Orbit: Fortune Cookies
Your rating: None Average: 4.4 (16 votes)

He who chews Orbit after any meal, healthy teeth will have.

Advertising Agency: MarkBBDO, Prague, Czech Republic
Creative Directors: Leon Sverdlin, Martin Charvat
Art Director: Dan Kurz
Copywriter: Pavel Sobek

15 Comments

xhp's picture 545 pencils

Mmmh agreeing, maybe because of the no-work on photos :) but could have been a good idea

xhpdesign.com

everartz's picture 7590 pencils

ive seen this long time ago! so:
in english: not working
in indian: nahi nahi
in arabic: la mish zabta yaba...
in polish: neih rozomyem..
--
Everartz

| Everartz |

Totto's picture 687 pencils

In english :dont want
In hindi : nahi chahiye
In tamil : vena
in marlayalam : venda
in marathi: noko pyjee

Intelligent ads are the need of the hour.

push's picture 85 pencils

its a perfectly fine idea... what's wrong with it ppl?
y is it not working?

art director

______________________________________________________________
Creative

its ok to not comment...

capywriter's picture 5526 pencils

Nice idea. It reaches the target at the right moment. Maybe they could have put a chewing gum in every cookie, to go along with the message...

theartiz's picture 82 pencils

hmmm...

The message is provided in old Chinese Wisdom Proverb Style.

No sense in Comprehending that if you don't happen to be au fait with the Style.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

"Art Thou Making Sense?"

Mr.Top's picture 732 pencils

the fortune cookie could also say: "If you really like this campaign, an idiot you must be".

theartiz's picture 82 pencils

They could have just handed out Orbit Gum instead of Chinese Fortune Cookies.
Then the campaign would have been much Fortunate for the Guests & Restaurants.

rocketman's picture 385 pencils

handing out gum is not memorable at all.
who ever remembers the brand of mint they get in a restaurant?

theartiz's picture 82 pencils

Not memorable... but fortunate for the Customers after eating the Spicy Chilli Manchurian ;) It will help my dear... try it... and remember my words... it will be bliss. :D

rocketman's picture 385 pencils

true, true :)

dutajehla's picture 10 pencils

The idea could be fine, but it's fake advertising. sorry

juliangray's picture 1003 pencils

I love how they choose Yoda to do the copywriting...

rocketman's picture 385 pencils

yes, pavel sobek is just a pseudonim, hahaha.

panasit's picture 687 pencils

Oh man, the idea is fine, but then the copy decided it has to be racist.

-Tung
--good idea is enemy of great idea

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