Orbit for kids: Balloons, Chips
After meal
Orbit
Advertising Agency: BBDO, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Magdalena Kramer
Copywriter: Katarzyna Owczarek
Illustrator: Magdalena Kramer
Photographer: istockphoto.com
Published: September 2010
20 comments
funny....
note the same message but same execution as colgate-plax:
http://adsoftheworld.com/media/print/colgate_plax_fish
http://adsoftheworld.com/media/print/colgate_plax_onion
http://adsoftheworld.com/media/print/colgate_plax_garlic
So what does this gum do? It's a cute execution...
The smell of foods fly away after meal thank to this gum. I think this is smart. Maybe too smart for consumers, but I love it.
The smell of banana? And cake?? We are not talking about garlic or fish here. I don't think this has anything to do with smell. Look at the packaging. I see a tooth illustrated on it. I was thinking maybe this gum strengthens or whitens teeth?? All those food items pictured have lots of sugar in them...
Damn, you are right. I would have loved it with garlic or fish. If it is good for the teeth, it must be about food removal, but more symbolic and forced than I thought (stinky breath would have fit). I agree this is a bit confusing.
Gum actually helps with digestion and cleans the teeth - have you never had to pick food out from between your teeth?
Same as the Colgate Plax campaign done last year.
Colgate was AGAINST gums hence it is a toothpaste...
Toothpaste: balloon -> keeps in/"covers" the air etc.
Gum: ballon -> fly away/take away what's inside
Same object, different property. Pls learn to read concepts in dept. Fcking not the same.
excellent
How could this be excellent???!!!!! Colgate did a year before and now this is a f..k copy!! Really bad BBDO Poland!!!!
You logic is illogical Dzsoi...
Another gum ad with a balloon
If this a product for bad smell of foods Why is it only for kids. Food giving to kids should be taste great and good not a smelly one. And I think its for fresh up teeth. What is the balloon doing here????
Who wants to cover up potato chip breath? Should be something harsher.
LOL, I like the approach on this one
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silentdisturbance.
i think it's more about removing the food pieces after eating than to reduce the smell
it's a replacement for aftermeal
Kind of missed the meaning.
Message is unclear with the visual. I'm not feeling the copy either.