Orbit Clean: Reach

Reach the unreachable. New liquid filled Orbit Clean.

Advertising Agency: Graffiti BBDO, Romania
Creative Director: Ema Prisca
Art Director: Cosmin Simionescu
Copywriter: Dan Stanescu
Illustrator: Kati
Client Service: Raluca Simion
Published: May 2008

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18 comments

doworkson's picture
doworkson
242 pencils

very cool

ahmed ragheb's picture
ahmed ragheb
297 pencils

very cool!??/ huuh .. very childesh!!!

reject_subject's picture
reject_subject
209 pencils

...................

getconnected2001's picture
getconnected2001
987 pencils

its OK OK!

The Pope's picture
The Pope
124 pencils

so?

monicamexico's picture
monicamexico
830 pencils

Reach toothbrush already did this. Remember the flip-top head?

monicamexico's picture
monicamexico
830 pencils

Wait a minute - why are there molars in the front??

Hunter S.'s picture
Hunter S.
15 pencils

The hard to reach back teeth are switched around with the easy to reach front teeth. And with that, I don't think they were trying to say it's like you can open your mouth 180 degrees.

Hi.

but_why's picture
but_why
280 pencils

You see, I read it as the Reach toothbrush thing. Why not just show a photo of someone smiling with molars at the front or an x-ray in similar vein. 180 degree mouth thing is misleading.

alexbartleet's picture
alexbartleet
21 pencils

Dont think its clever enough, sory

R. Rinaldi's picture
R. Rinaldi
686 pencils

So so, very much so.

funky_frogii's picture
funky_frogii
2536 pencils

like it.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

phoamcor's picture
phoamcor
1284 pencils

no

Davosk's picture
Davosk
4815 pencils

The illustration style distracts the viewer from the twist in the placement of the teeth as does the thumbnail illustration which acts as :- "If you didn't get it the first time look at me".
Thumbs down to art direction.

seniorcutterplotter's picture
seniorcutterplotter
107 pencils

I though I saw something like that.... last year I think: http://www.adprint.ro/index.php?page=history_8th_edition_winners

LifeIsAVainBattleAgainstOblivion's picture
LifeIsAVainBatt...
48 pencils

why the hell are you arguing?
it's just disgusting.

DJVassallo's picture
DJVassallo
243 pencils

c´mon! looks like those old style anatomical drawings at dentist clinics... to dash off!

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