Orbit Clean: Reach

Orbit Clean: Reach

Reach the unreachable. New liquid filled Orbit Clean.

Advertising Agency: Graffiti BBDO, Romania
Creative Director: Ema Prisca
Art Director: Cosmin Simionescu
Copywriter: Dan Stanescu
Illustrator: Kati
Client Service: Raluca Simion
Published: May 2008

Your rating: None Average: 2.2 (9 votes)

Comments

Submitted by doworkson on Fri, 2008-05-23 12:44.

very cool

Submitted by ahmed ragheb on Fri, 2008-05-23 13:26.

very cool!??/ huuh .. very childesh!!!

Submitted by reject_subject on Fri, 2008-05-23 14:10.

...................

Submitted by getconnected2001 on Fri, 2008-05-23 14:42.

its OK OK!
-----
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The Pope's picture
Submitted by The Pope on Fri, 2008-05-23 15:15.

so?

Submitted by monicamexico on Fri, 2008-05-23 15:16.

Reach toothbrush already did this. Remember the flip-top head?

Submitted by monicamexico on Fri, 2008-05-23 15:17.

Wait a minute - why are there molars in the front??

Hunter S.'s picture
Submitted by Hunter S. on Fri, 2008-05-23 17:46.

The hard to reach back teeth are switched around with the easy to reach front teeth. And with that, I don't think they were trying to say it's like you can open your mouth 180 degrees.

Submitted by but_why on Sat, 2008-05-24 03:41.

You see, I read it as the Reach toothbrush thing. Why not just show a photo of someone smiling with molars at the front or an x-ray in similar vein. 180 degree mouth thing is misleading.

alexbartleet's picture
Submitted by alexbartleet on Fri, 2008-05-23 22:05.

Dont think its clever enough, sory

Submitted by Terence Makak on Fri, 2008-05-23 22:08.

So so, very much so.

Funky_Frogii's picture
Submitted by Funky_Frogii on Fri, 2008-05-23 23:47.

like it.

love anything creative
http://addot.blogspot.com/

Submitted by phoamcor on Sat, 2008-05-24 07:47.

no

Submitted by Davosk on Sun, 2008-05-25 08:07.

The illustration style distracts the viewer from the twist in the placement of the teeth as does the thumbnail illustration which acts as :- "If you didn't get it the first time look at me".
Thumbs down to art direction.

Submitted by fripturel on Mon, 2008-05-26 03:24.

...then graffiti.
http://adsoftheworld.com/media/print/fresh_mouth_freshener_deodorant

Submitted by seniorcutterplotter on Mon, 2008-05-26 06:39.

I though I saw something like that.... last year I think: http://www.adprint.ro/index.php?page=history_8th_edition_winners

Submitted by LifeIsAVainBatt... on Fri, 2008-06-06 14:43.

why the hell are you arguing?
it's just disgusting.