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Balloons, Chips

Agency: 
Published/Aired: 
September 2010
Description: 

Photographer: istockphoto.com

After meal
Orbit

Advertising Agency: BBDO, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Magdalena Kramer
Copywriter: Katarzyna Owczarek
Illustrator: Magdalena Kramer

Comments (20)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Message is unclear with the visual. I'm not feeling the copy either.

Guest's picture
Guest

funny....

atb2005's picture
atb2005
Activity Score 13561

So what does this gum do? It's a cute execution...

Dzsoi's picture
Dzsoi
Activity Score 8073

The smell of foods fly away after meal thank to this gum. I think this is smart. Maybe too smart for consumers, but I love it.

atb2005's picture
atb2005
Activity Score 13561

The smell of banana? And cake?? We are not talking about garlic or fish here. I don't think this has anything to do with smell. Look at the packaging. I see a tooth illustrated on it. I was thinking maybe this gum strengthens or whitens teeth?? All those food items pictured have lots of sugar in them...

Dzsoi's picture
Dzsoi
Activity Score 8073

Damn, you are right. I would have loved it with garlic or fish. If it is good for the teeth, it must be about food removal, but more symbolic and forced than I thought (stinky breath would have fit). I agree this is a bit confusing.

Guest's picture
Guest

Gum actually helps with digestion and cleans the teeth - have you never had to pick food out from between your teeth?

Guest's picture
Guest

Same as the Colgate Plax campaign done last year.

Dzsoi's picture
Dzsoi
Activity Score 8073

Colgate was AGAINST gums hence it is a toothpaste...

Toothpaste: balloon -> keeps in/"covers" the air etc.
Gum: ballon -> fly away/take away what's inside

Same object, different property. Pls learn to read concepts in dept. Fcking not the same.

Guest's picture
Guest

excellent

Spider's picture
Spider
Activity Score 301

How could this be excellent???!!!!! Colgate did a year before and now this is a f..k copy!! Really bad BBDO Poland!!!!

Guest's picture
Guest

You logic is illogical Dzsoi...

Hiperion's picture
Hiperion
Activity Score 3138

Another gum ad with a balloon

Guest's picture
Guest

If this a product for bad smell of foods Why is it only for kids. Food giving to kids should be taste great and good not a smelly one. And I think its for fresh up teeth. What is the balloon doing here????

Guest's picture
Guest

Who wants to cover up potato chip breath? Should be something harsher.

silentdisturbance's picture
silentdisturbance
Activity Score 33

LOL, I like the approach on this one

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silentdisturbance.

Guest's picture
Guest

i think it's more about removing the food pieces after eating than to reduce the smell

Guest's picture
Guest

it's a replacement for aftermeal

andylefty's picture
andylefty
Activity Score 4535

Kind of missed the meaning.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Message is unclear with the visual. I'm not feeling the copy either.

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